Dom D'Alexander had worked at Goldman for about 3 years.
There he was contributing to a system that guided every aspect of your work. Then when he decided to dive into entrepreneurship, that "system" was gone.
For him, it was a challenging task of turning an idea into reality, persuading people to pay for his creation. Understanding why someone loved or disliked his project so he could improve upon it.
His, and the team of Somble's, journey from brainstorming a marketplace to developing software that unites coaches is a result of an intense customer discovery process and a relentless effort to understand the world and its needs.
Look for this episode with Dom D'Alexander on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
Dom D'Alexander
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