Bill McBride, President & CEO, Active Wellness

When asked about the digital "hybridization" of the industry, long time industry veteran Bill McBride states, "It's going to be like a swimming pool. Not all your members are going to use it, but when you sell a membership, everyone wants it! So you must have a strong virtual, digital program available, now more so then ever." This wide ranging discussion touches on the effects the pandemic had in our sector, the stronger footing we must gain in Washington to effect real change, the need for licensure and standards, thoughts on the next few months as things continue to open up, and more!