In this video, you will learn:
1. What role did the IHRSA play during the pandemic and how has it evolved into the newly-named, Health and Fitness Association? Discover the importance of advocacy in the industry and how Chris Craytor, Chairman of the IHRSA board, has been working tirelessly since 2018 to increase its influence in public policy and advocacy.
2. What are the challenges of getting the industry to understand the importance of advocacy and raising funds for this purpose? Uncover the strategic hiring of Liz Clark (a former lobbyist), as CEO and her focus on advocacy, education, and research.
3. How can more club owners get involved in state-level advocacy? Learn about the National Health and Fitness Alliance, an advocacy group for IHRSA, and its ambitious project to have a club captain in each of the 435 congressional districts to advocate for the industry.
4. What is the potential of involving consumers in advocacy efforts and how can everyone in the industry agree on priorities and strategies? Craytor reveals the Health and Fitness Association's strategic vision to create a singularity of purpose that everyone can get behind.
5. How has ACAC Fitness and Wellness, a club company Craytor has been with for 20 years, focused on inclusivity and attracted people who typically wouldn't join a gym? Delve into the company's medical programs, partnerships with doctors and hospitals, and its Medicare-certified diabetes prevention program.
6. What is the onboarding process for referrals at ACAC and how important is hiring the right people to run programs? Craytor discusses the use of assessments to track members' progress, the role of Club Automation as their software provider, and the potential for using artificial intelligence in the future.
- With Chris Craytor On HALO Talks
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