Listen to Helaine Knapp’s (@cityrow) complete interview on the HALO Talks podcast, link on my profile.
As a tech junkie who knows how to build software and write code, Helaine Knapp was drawn to a concept that didn't yet exist in the market.
Despite receiving external validation from those close to her, most people advised against pursuing this idea.
However, Knapp was determined to bring rowing to the forefront and make it an appealing and fashionable fitness option.
She had to raise millions in funding to get the project off the ground and was focused on testing the product to see if it was viable.
Knapp's conviction was further fueled by her past experiences working for tech companies with mediocre products that achieved success due to strong marketing.
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