When Curtis Christopherson decided to start franchising his business, he had to think about a few important things.
First, he knew it wasn't just about him - it was about the brand and its name. Some people make the mistake of making the brand all about themselves. But the smart move is to make it about something bigger. That's what makes franchising work better.
Next, they had to turn their personal service into something that could be done by anyone. This meant writing down how to do everything, from talking on the phone to making things run smoothly.
Another big deal was giving franchisees the tools to hire the right folks. This meant teaching them how to find, train, and support their team to make the service grow.
Finally, once someone was all set to run a franchise, it was crucial to help them get ready to open up and keep the brand's promises.
Look for this episode with Curtis Christopherson on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
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