Numbers don’t lie. As Layne Norton (@Biolayne) often is fond of saying, “Data trumps Feelings!”
Quantification is the process in which we attempt to put numbers on business concepts and trends.
This is important because when we can put numbers on things, we can do a better job of forecasting and planning. We’ve all heard it: “What doesn’t get measured, doesn’t get managed.”
Quantification allows us to forecast business better because we can look at history and see what worked and what didn't for different kinds of businesses and industries.
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