Listen to Growson Edwards’s complete interview on the HALO Talks podcast, link on my profile.
As brand marketers face increasing pressure to generate revenue for growth, alternative channels for promoting their products or services are being sought.
One common strategy is to increase brand awareness by getting more people talking about the brand.
However, this presents two challenges: the ability to scale the effort and the ability to select effective brand ambassadors or influencers.
This is where data comes in as a valuable tool. By using data to understand who is influential within the brand community and by identifying the characteristics of the brand's audience, marketers can select brand ambassadors or influencers who are authentic, relevant, and reachable.
This approach helps ensure that brand promotion efforts will effectively reach and engage the target audience.
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