In today's ๐๐๐๐ข ๐ง๐ฎ๐น๐ธ๐ ๐๐๐จ๐ฉ๐ฝ๐ง๐๐๐ we're excited to bring you another portion of our panel discussion at the recent Athletech News Innovators Summit held in NYC, July 2025.
Integrity Square Founder Pete Moore had the pleasure of moderating a panel with Mark Federico (CEO of Crunch Fitness CR Fitness Holdings, LLC) and Terry Blachek (Orangetheory Fitness) for a deep dive into the real-world challengesโand strategiesโof scaling fitness franchises.
๐ &๐ ๐ถ๐ ๐ ๐ผ๐ฟ๐ฒ ๐ง๐ต๐ฎ๐ป ๐๐๐๐ ๐ก๐๐บ๐ฏ๐ฒ๐ฟ๐: At its core, M&A is (also!) about โmultiples and add-backsโ ๐โunderstanding valuation drivers and how projecting future growth (and dealing with the inevitable aftershocks) can make or break a deal.
๐ง๐ต๐ฒ ๐๐๐๐ข ๐ฆ๐ฒ๐ฐ๐๐ผ๐ฟ ๐๐ฎ๐ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ: Once dominated by just a few big players, the space is now segmented with unique opportunities (and risks) for each vertical. Brands like EoS, Vasa, and Fitness Connection may look new, but actually. . . many are evolutions of legacy Gold's clubs.
๐ฉ๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป๐: Investor sentiment is extremely strong right now, with leading brands commanding impressive multiples (EoS at 13x, Crunch corporate at 18x.) A diverse club portfolio across states also usually means higher valuation and more investor interest.
We encourage everyone to work hard to understand the bigger picture that's literally happening right now in health club M&Aโbeyond just the financials.๐ก
Want to learn more? (You should. Otherwise you're playing checkers while the rest of the industry plays chess.)
Give us 10 hours of your time at the next HALO Academy starting Sept 8, 2025. Register at https://www.thehaloacademy.com now for $495 and earn a $100 gift card from our friends at Promotion Vault. Testimonials at https://www.thehaloacademy.com/testimonials
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