This HALO Talks Fast Break is a must-listen for operators looking to streamline insurance payment headaches and unlock new member revenue with Welld Health. Amy Bach is their Chief Commercial Officer. She joined Pete Moore for a rapid-fire rundown on how tech is transforming check-in reimbursement for gyms and studios nationwide.
Some takeaways:
🚦 Real-Time Reimbursement Replaces Frustrations
Remember when waiting 2 months for a payout (if it ever came) was "business as usual"? That's history. Welld integrates with member management systems and benefit providers (think OnePass, SilverSneakers), turning manual, opaque processes into real-time eligibility checks and payments. Amy explained that gyms now know instantly when a member is (or isn't) eligible, slashing reject rates to under 1% when implemented properly [02:29].
📊 A Market Too Big To Ignore
Fitness benefits are a top-three request on Medicare Advantage plans, right behind vision and hearing. But it's not just the 65+ crowd anymore . . . these programs are exploding commercially, attracting younger demos as well [03:32]. If you're not in a network, you're missing out on members whose choices are shaped by their plans.
💡 Rethinking "Cannibalization?" They're Paid Leads!
Afraid you'll lose margins? Think again. Clubs are upselling new members brought in from reimbursement programs with premium recovery, unlimited studio visits, and other extras. These aren't lost traditional members, they're qualified leads you get paid for on day one [04:29].
🚀 Operators Already Winning
Welld is now powering 60% of Planet Fitness locations and working with Crunch, EOS, Solidcore, F45, and Xponential. The only real barrier? If your software isn't robust enough to integrate, and even then, that's changing fast [05:24]
Front desk teams are thrilled. Onboarding is simple. Revenue flows faster. According to Bach: "Once we get in front of people and explain what we can do, it's a no-brainer."
**Bottom Line**
If you're still manually tracking eligibility or leaving reimbursement dollars on the table, it's time for a change. Schedule a demo and join the operators seeing real impact, both on the P&L and the member experience.
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Resources:
Welld Health: https://www.welldhealth.com/
Amy Bach: https://www.linkedin.com/in/amyleebach/
Prospect Wizard: https://www.theprospectwizard.com
Promotion Vault: https://www.promotionvault.com
HigherDose: https://www.higherdose.com
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