Hillis Lake, Eleiko, Business Development Manager

"There is a need for personal human connection that will never go away, no matter how good our garage gyms get, no matter how good the technology gets, people still want to work out together. If you've been in gyms recently as I have, the places are packed," states Hillis Lake of Eleiko. Hillis has been in the HALO sector since 1979 and started his career with Joe Cirulli. He discusses how free weights have done a complete full circle, shares his incredible come back story after being told he'd never walk again, how the industry will actually improve as a result of the pandemic, how continuing to sell price and discounting is extremely detrimental and what to do instead, and much more!