When Dom D'Alexander was in the stages for gyms reopening after the pandemic, the first thing he asked was: Who are we really helping?
He saw himself as a super consumer. And for him, the fitness coaching industry, had always seemed a bit messy. That sparked an idea: What if we could connect consumers and coaches better? But first he had to know the 'how.'
The 'how' involved creating solutions for coaches, making it easier for them to manage their businesses through their platform. At first, they tried to build a marketplace, but quickly learned that independent coaches didn't like marketplaces.
Their focus now is helping gyms and studios reopen and thrive. By exploring different strategies like revenue shares, cross-promotion, and brand endorsements to build a more cooperative relationship between coaches and gyms.
In doing so, Somble aims to create a world where coaches and gyms can work together seamlessly to better serve their clients.
Look for this episode with Dom D'Alexander on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
Dom D'Alexander
==========================================================
Find HALO Talks / Integrity Square at:
WEBSITE: https://www.halotalks.com/
INTEGRITY SQUARE: https://www.integritysq.com/
HALO ACADEMY: https://www.thehaloacademy.com/
LinkedIn: https://www.linkedin.com/company/integrity-square
Twitter: https://twitter.com/thehaloadvisors
YouTube: https://www.youtube.com/@halotalks
Instagram: https://www.instagram.com/thehaloadvisors/
TikTok:https://www.tiktok.com/@halotalks
Facebook: https://www.facebook.com/Integritysquare
#FitnessIndustryReopening #CoachBusinessPlatform #GymRevenueShares
