In this video, you will learn:

1. The story behind the creation of SoulFire Collective, a community-focused yoga brand. What's the secret behind their success and how did they manage to expand from a small studio in Rehoboth Beach, Delaware to Bethesda, Maryland and Arlington, Virginia?

2. How did the founders, Kat and Brooke Wyman, leverage their backgrounds in Lululemon and restaurants to build a thriving yoga community? Discover their unique roles in branding, marketing, systems, and operations that have been instrumental in driving profitability.

3. What sets SoulFire apart from other yoga brands? Learn about their unique approach to yoga, which they describe as "human readiness". This involves a blend of power yoga, activating breathwork, and mat-strength HIIT, all while preserving the spiritual essence of yoga.

4. How does SoulFire target suburban markets like Bethesda, Falls Church, and suburban Philly/Main Line? Get an inside look at their strategic use of brokers and insights from [solidcore] to reach their target audience.

5. What's the secret behind SoulFire's successful instructor training model? Find out how they developed an in-house training model outside of Yoga Alliance to scale their operations.

6. How did SoulFire manage to raise a few million dollars to add 3-4 studios? Learn about their fundraising journey and how they attracted investors who bring passion and/or industry expertise to the table.

- With Kat and Brooke Wyman On HALO Talks.
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Find HALO Talks / Integrity Square at:

Website: https://www.halotalks.com
Integrity Square: https://www.integritysq.com
HALO Academy: https://www.thehaloacademy.com
LinkedIn: https://www.linkedin.com/company/integrity-square
YouTube: https://www.youtube.com/@halotalks
Instagram: https://www.instagram.com/thehaloadvisors
Facebook: https://www.facebook.com/Integritysquare

Where to find Kat & Brooke Wyman and SoulFire Collective Yoga:

Instagram: @soulfirecollectiveyoga
Tiktok: @soulfirecollectiveyoga

#soulfireyoga #communitydrivenfitness #yogabusinessgrowth