Reviving a Yoga Studio Amidst a Pandemic - Laura Adelson's Success Story on HALO Talks

In this video, Pete and Laura discuss . . .

1. The story behind the unique name of Tangerine Yoga. Discover how Laura Adelson uses this metaphor to differentiate her studio from the rest.

2. How and why Laura and her husband decided to take over a yoga studio on the brink of closure.

3. What the process was like taking over the studio. Get an insider's view of the negotiations and the role Laura's connection to the studio played in the successful transition.

4. How crucial the role of a cooperative landlord was during the pandemic. Find out how a flexible rent agreement helped Tangerine Yoga stay afloat during these challenging times.

5. What strategic advantages did the studio's location in downtown Brooklyn offered.

6. How an existing email list contributes to a studio's success. Learn about the power of a ready-made customer base in the growth of a business.

- With Laura Adelson On HALO Talks.

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#TangerineYoga #BusinessTakeover #PandemicEntrepreneurship