In this video, you will learn:
1. The story of Laura, the president and co-founder of Walla, and her transition from the bricks and mortar side to becoming a software technologist. What prompted this shift and how has it impacted her career?
2. The challenges Laura faced in the boutique fitness industry and how she turned them into opportunities. How did she help struggling studios become profitable by leveraging technology?
3. The importance of having a sales process and following a client journey in the fitness industry. How did Laura implement these strategies to ensure business growth?
4. The role of competition in shaping Laura's approach to sales and marketing. How did her experiences in a high-pressure sales career and growing up in a large family influence her strategies?
5. The balance between running a holistic yoga practice and a for-profit business. How did Laura manage to toggle between the two successfully?
6. Laura's experience in management and software consulting for boutique fitness studios. What was her approach and how did it benefit these studios?
-With Laura Munkholm On HALO Talks
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