In e-commerce, do you just sit back and wait for data to be handed to you? Or do you actively go after information from point-of-sale systems to give better recommendations?
Meghann Butcher's team made a recommendation system. When a club signs in, it figures out what they bought before. It helps understand their likes, like if they always buy a certain brand, and suggests similar ones.
For clubs in a certain area, it can even see what's popular nearby. But, Meghann Butcher needs to get close to club members to really know what they want.
Their system makes ordering easier and gives good suggestions, but it only uses club data if they can access their point-of-sale data.
With that, they can give really smart recommendations.
Look for this episode with Meghann Butcher on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
RepSpark: https://www.youtube.com/channel/UCHduXwShr5xuqKoGQTDRALQ
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