In this video, you will learn:
1. The story behind the partnership of Trevor Linden and Carl Ulmer in Club 16 and She's Fit, two fitness powerhouses in British Columbia. What brought these two together?
2. The story of Chuck Lawson, who transitioned from operating a Gold's Gym to launching Just Ladies Fitness in 1990. How did he manage to shift to the value-priced model of She's Fit without losing a significant number of members?
3. The inspiring tale of Trevor Linden, a retired hockey player, who met Lawson in 2010 and chose to enter an equal partnership that aligned with his brand values. What led to this decision and how did it result in the opening of the first club in Coquitlam?
4. Their strategic post-COVID approach of moving ""from defense to offense,"" upgrading their facilities to focus on functional strength and wellness amenities. How did they manage to maintain a strong culture and operations amidst the pandemic?
5. Their ambitious future plans of expanding to approximately 41 locations by 2030, with an increased focus on women-only offerings. What drives this expansion and why the focus on women-only offerings?
- With Trevor Linden & Carl Ulmer On HALO Talks
=============================================================
Find HALO Talks / Integrity Square at:
Website: https://www.halotalks.com
Integrity Square: https://www.integritysq.com
HALO Academy: https://www.thehaloacademy.com
LinkedIn: https://www.linkedin.com/company/integrity-square
YouTube: https://www.youtube.com/@halotalks
Instagram: https://www.instagram.com/thehaloadvisors
Facebook: https://www.facebook.com/Integritysquare
Where to find Trevor Linden & Carl Ulmer:
Youtube: @Club16TrevorLindenFitness
Instagram: @trevorlindenfitness
Tiktok: @trevorlindenfitness
Facebook: @trevorlindenfitness
Linkdin: https://www.linkedin.com/in/carl-ulmer-07064b183/
https://www.linkedin.com/company/club16/?originalSubdomain=ca
#fitnessindustryinsights #postcovidgymstrategy #womenonlyfitness
