Tom Hatten & Craig Cote, Mountainside Fitness

Tom Hatten, Mountainside Fitness Founder, signed his first lease in 1990 and went on to build 17 clubs, making the company the largest independent operator in Arizona. Each club has at least 80 group classes with 3 very large studios. With child care and many other amenities, "We live at the top of the middle" says President Craig Cote. With tremendous brand equity in the region, listen to learn more about how they continue to cement their spot in an extremely competitive landscape and what's in store for the future.