Listen to John Klein’s complete interview on the HALO Talks podcast, link on my profile.
It's often said that location is everything when it comes to picking a place to start a business.
But it's not just about finding the right address - it's about knowing what is actually happening on-site and in the surrounding area.
Data can only tell you so much.
You might see that a particular location has high foot traffic, but you won't know why people are there or what they're looking for.
This is why it's so important to visit potential sites in person. Talk to the locals, get a feel for the area, and see if it's a good fit for your business.
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