New ventures are those created to introduce new products or services, or to expand existing businesses into new markets, or simply . . . just new ways of doing business.
When a disaster happens, the media and social networks go berserk. (They need ad dollars, after all!) ;)
The public is worried, frustrated, and looking for answers. This is a perfect time to offer your services and leverage your brand and expertise.
If you're a doctor, perhaps a free consultation? If you're an accountant, maybe free webinars for those confused about taxes. You get the idea.
There are many ways to take advantage of market gaps, and these are just a few examples. To get more ideas, do your own research, talk to experts, or simply observe what's happening around you. The more you know about your market, the better you can take advantage of the opportunities when they arise.
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