In this video, you will learn:
1. The contrast between measurable, ROI-driven marketing and brand advertising. How does JD Dwyer, an Australian direct response marketer, view this comparison?
2. The timeless principles of persuasion in marketing. What are these principles and how have they remained constant despite the ever-changing platforms?
3. The power of incentives, compelling calls to action, and accountability in marketing. How can these elements transform your marketing strategy?
4. A unique, cost-effective strategy for gyms involving a Facebook contest. What's the prize and how does it generate highly qualified leads?
5. The ingenious follow-up strategy for those who didn't win the contest. How does JD use special offers and AI phone outreach to keep potential customers engaged?
6. The story of a successful campaign JD conducted for an Australian bank. How did a “free vacation” offer and Jerry Seinfeld result in $15B in home loans?
7. JD's current strategy of providing low-cost incentives with high-perceived-value to fitness centers. How does this help these centers avoid discounting their own memberships?
8. The opportunity to learn from JD's training through webinars on a five-part direct response framework. What can you expect from these webinars and how can they enhance your marketing skills?
- With John Dwyer On HALO Talks
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Website: https://www.halotalks.com
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Linkedin: https://www.linkedin.com/in/instituteofwow/
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#directresponsemarketing #fitnessmarketingstrategies #roidrivenadvertising
