"I always had a love for tech, what it can do, and how it can transform business . . . .and nothing is transforming fitness these days more than technology," states Adam Zeitsiff, CEO of Intelivideo. Adam has deep roots in the space, having started a video conferencing company at 22 and growing it to 130 employees, 9 offices, and $40M in revenues. This wide-ranging discussion touches on how tech has become (even more) critical to the industry since COVID, the powerful advantage clubs have of owning the "hyperlocal relationship with members," (versus Peloton, Mirror and others), the critical importance of having a top video on demand library, how tech can significantly add to the bottom line in addition to aiding in retention, digital workouts becoming intertwined with in-club workouts, and much more!