"There are some basic table stakes today with respect to how a member wants and expects to interact with their brand, so the days of having an app just to say you have an app. . .are over," states Bryan O'Rourke, Founder of Vedere Ventures and long time HALO sector veteran. Bryan began as a technologist in the food and beverage industry in the early 80's and entered this space in the mid 90's. This broad discussion touches on some highlights and insights gleaned over the past few months, discussion on valuations, why letting "sleeping members lie" is a horrible idea, the forthcoming push toward hybridization, and more!