Home » Episode #429: Emre Ozgur from Safe Sweat | Building Profitable Fitness Franchise Models

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back Emre Ozgur, long time industry veteran and Founder of Safe Sweat. (See Emre's first HALO Talks chat here.) 

Emre is the Co-Founder of Safe Sweat, a revolutionary fitness concept that was born out of the pandemic. After recognizing the challenges faced by individuals who felt intimidated by traditional gyms, Emre and his team embarked on a mission to create a safe and comfortable space for everyone. They developed Safe Sweat to cater to a demographic that had been underserved in the fitness industry by offering an environment that feels like exercising at home, but away from home. Emre's vision and determination have played a pivotal role in empowering people to overcome their fears of "going to the gym" and helping them to embrace a healthier lifestyle.

With regards to creating his space he states, "We felt that there was an underserved community that was going to the gyms. They left, then they tried to work out from home. We know it's very difficult to do that, so we said, what if we create a space where it feels like you're working out at home, but away from home? And that's were Safe Sweat came from."

Some key moments: 

[00:02:09] Safe Sweat: Solving gym intimidation with convenience.

[00:04:55] Safe Sweat offers a private, customizable fitness experience.

[00:10:06] 400 members, 136 hours/day, 10-20% rent revenue.

[00:17:14] 5-star reviews on Google, social media advertising, dedicated home gyms, convenience, small target demographic proved wrong.

[00:21:26] Franchise offer includes website, training, conventions.

[00:23:45] Equipment, allergies, personalization, privacy, results.

A few key takeaways: 

  1. The importance of maximizing operating hours and understanding capacity to determine potential revenue for fitness studios.
  2. The significance of providing a dedicated workout space to eliminate distractions and procrastination, leading to increased motivation for people to exercise.
  3. The challenges faced by individuals who are severely overweight and the impact it has on their daily lives, emphasizing the need for prioritizing physical activity over things like social media consumption.
  4. The creation of Safe Sweat as a premium boutique fitness studio aimed at providing a comfortable and inclusive environment for beginners and individuals who feel intimidated by traditional gyms.

Click here to download transcript

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