Episode #616: Regenerative Medicine, Market Education, and the Future of Wellness-Insights from Bill Quateman
On this episode of HALO Talks, host Pete Moore sits down with Bill Quateman, founder and international director of Advanced BioCell. Known for his transition from an acclaimed recording artist to a pioneer in orthomolecular medicine and regenerative health therapies, Bill talks about his unique professional path and what he's learned along the way. Listeners will learn how he parlayed lessons from the music industry and personal passion into heading up building a clinic specializing in personalized nutrition, ozone therapy, stem cells, and peptides.
The conversation gets deep into the science behind these treatments, the evolving business landscape of health optimization, and practical advice for entrepreneurs seeking to scale "with heart" in the HALO sector. Whether you're interested in disruptive healthcare models or simply want to understand what's next in patient-centric wellness, this episode is packed with experience-driven perspectives and actionable strategies.
On bridging health paradigms Bill says, "What we're doing with Advanced BioCell is bridging the gap between the conventional Western consciousness and model, to the integrative regenerative model so that people feel comfortable with what new elements can be based certainly on what they're used to."
Key themes discussed
- Transition from music to integrative health entrepreneurship
- Personalized nutrition and orthomolecular medicine's business evolution
- Ozone therapy: Science, benefits, and market positioning
- Business model: Concierge services and upcoming membership
- Bridging conventional medicine with regenerative approaches
- Consumer skepticism, misinformation, and market-driven education
- Entrepreneurial perspective on scaling, customer service, and impact
A Few Key Takeaways
1. Entrepreneurial Resilience and Adaptability Fuel Growth: Transitioning from a recording artist career to founding Advanced BioCell demonstrates the power of following personal passion and leveraging setbacks as catalysts for growth. Quateman emphasized how obstacles and changes (such as industry challenges and publishing rejections) ultimately led him to new opportunities in health and wellness 01:03.
2. Integrative Approach to Health Care Is Gaining Traction: Advanced BioCell bridges conventional Western medicine with regenerative and integrative therapies, including ozone therapy, stem cells, and peptides. This model meets growing consumer demand for alternatives when traditional medicine falls short, with patients traveling long distances for more personalized, results-driven care 06:41.
3. Hair Tissue Mineral Analysis Sets the Foundation for Personalized Nutrition: Bill talked about the deep diagnostic value of hair tissue mineral analysis, asserting it's unmatched for assessing biochemistry and nutritional needs. While blood work is available, the focus for nutrition is on hair analysis, aiming to offer a more precise and sustained understanding of individual health 08:37.
4. Ozone Therapy's Role in Detoxification and Optimizing Cellular Health: High-dose ozone therapy is presented as a "panacea" capable of improving heart health, energy, and overall bodily function. Explained through the lens of oxygenation, ozone's ability to detoxify and support red blood cell function creates enhanced results for therapies ranging from supplements to chemotherapy 11:28.
5. Customer Experience and Care Drive Sustainable Business Growth: Rather than pursuing unchecked expansion, Quateman advocates for gold-standard customer service as the core growth engine. Repeat business, word-of-mouth referrals, and genuine care are prioritized over scale for its own sake, reinforcing that meaningful impact and loyalty can define success. He often says, "People don't care how much you know, until they know how much you care" 23:38.
Resources:
- Bill Quatemen: https://www.linkedin.com/in/bill-quateman-14b310109/
- Advanced Biocell: https://advancedbiocell.com
- Integrity Square: https://www.integritysq.com
- Prospect Wizard: https://www.theprospectwizard.com
- Promotion Vault: https://www.promotionvault.com
- HigherDose: https://www.higherdose.com
Sponsors:
- Thank you to the legal firm of ICE Miller for their sponsorship of this episode. Built on a foundation of legal service more than a century long, Ice Miller remains committed to helping our clients stay ahead in a changing world. Our more than 350 lawyers and legal professionals are dedicated to developing a deep understanding of each client's needs to help them build, grow, and protect their most valued assets.
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This is Pete Moore on Halo Talks NYC. I
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have the pleasure of bringing the founder and international director
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of Advanced BioCell to his first Halo
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Talks. You also might know his voice from Only Love. Only
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love can make me do what I'm doing, which is what the Halo Sector—
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solving loneliness, obesity, and diabetes— is doing for all of us.
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I don't think we'd be doing this unless we had a love for helping other
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people. So Bill, welcome to the first show. Well, thank you, Peter. It's a pleasure
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to be here. I appreciate you having me. Awesome. So, um,
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you know, as I, uh, as I reference here, he started out as a recording
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artist, not necessarily, uh, you know, in smack center of the, uh,
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of helping people achieve their goals and, and, uh, making sure that they stay
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on a, um, on the best possible optimal health track. Uh,
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so talk us— talk to us about how you got through
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recording and then to orthomolecular
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treatment and ozone therapy, which I know a little bit about, and
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then to, you know, to found this company, Advanced Bioscience?
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Great question, Pete. It's, you know, it's a bit of a checkered past, but it
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is kind of like a core issue because I think that all of us,
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if we allow ourselves, will go with
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what charms us. You know, if you don't
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have a negative attitude, if you don't have a defeatist attitude, certainly
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being in business and having your own company and being an entrepreneur
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and building stuff requires that you use the obstacles or
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that you use the challenges to learn and to grow and to progress. I mean,
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that's, that's really core to all the, all the people that I know are
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part of your audience, and it certainly was my personal experience.
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So, you know, As a young man, I wanted to do
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for people what Bob Dylan and the Beatles did for me, which is to really
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light up my brain and my heart about how in the
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world people do what they do, why the mysteries of the
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heart are what they are, and how it unfolds, and how
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you can make things come to
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life for yourself in the context of all the stuff that goes on in the
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world. So I had an illustrious career in show business.
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Very wonderful experience with making records and
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performing and touring and stuff like that. And then at a
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certain point, you know, the business comes into play. The record
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executive I was working with got fired. My manager lost his nerve.
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And as much as I did my best to keep things alive,
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I ended up writing a book about stepfamilies because
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that's what I had. And it was a— it's a book called Daddy
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Daughter Dinner Dance. I think there's a few copies left
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on Amazon. But what happened was I
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ended up with distribution and
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in the bookstores and doing some book tours and everything like that. Then I
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called The Oprah Winfrey Show because anybody with a book wanted to be on The
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Oprah Winfrey Show, right? So I got a woman on the
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phone, Harriet Seidler, and I said, listen, Harriet, can
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you help me get on the show? Oprah Winfrey Show. And she
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said, well, what's your name? And I said, Bill Quaidman. And she said, Bill Quaidman?
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And of course, the hair on my neck went up. And she said, we
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play your music in-house all the time.
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That's awesome. I thought, okay, I'm in, I'm in, I'm on the Oprah Winfrey
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Show. That's what I wanted to do. Then as soon as I hung up
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the phone, I knew I could not do that because of the 5,000 books that
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I had printed with friends and family funding because all the
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publishers rejected me for about a year and a half. I
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realized, though, you can't go on the Oprah Winfrey Show with
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2,500 books. The next day,
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I got a call from a naturopath who had written a
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book about personalized nutrition,
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and he wanted to write another book. I had a publishing
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company. I said, okay, let's talk. So we did, and
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I ended up doing some co-writing and some editing.
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I happened to meet some of the giants in orthomolecular medicine, Abram Hoffer,
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one of the founders, and I got
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one heck of an education. I became marketing director for his company, then president
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of his company, and then we became business partners, and I got an
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enormous in-depth education on personalized nutrition
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based on hair tissue mineral analysis. Wow. which is
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the most profound assessment of your
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biochemistry you can have, let alone the education, let
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alone the benefit personally in my own health. And,
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um, from there we moved on into working together. He
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had his own ideas of how to do things, and I said, well, thanks, but
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I've got to move on. So I started Advanced Biosound
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2016. And with the
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incredible global practitioners,
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expert in the fields that I've been working with for the
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last 30 years. We just kind of evolved and
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went into ozone therapy, and we're doing stem cells,
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we're doing peptides, and
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we're very excited about the way the company is exploding. So that's really
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how I got here, is like, okay, well, I'll just follow out what lights
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me up. Gotcha. So, when you take a look
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at those, you know, ozone therapy and you
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take a look at, you know, peptides and so on and so forth, are you
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actually producing your own private label brands
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of those? Are you diagnosing people on what they need and then basically pulling that
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together? No, we work with people that come in with some
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health issue. You know, there's more and more people that say, you know what, conventional
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Western community isn't really getting me anywhere. I have
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heard about ozone, I've heard about stem cells, I've heard about nutrition, I've
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heard about lifestyle. I know a little bit about it. Certainly Dr.
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Google has a lot to say about it, all that good stuff. Yes. So
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we, you know, we've cherry-picked some of the best stuff that is out there. My
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dear friend and medical director, Dr. Tom Loeb,
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is a medical savant, and he's been at the front end of the curve of
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all the newest and best therapies and treatments and
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protocols and products and services for
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over 25 years. He's
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a surgery professor at the University of Illinois Medical School in Chicago. He's a
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practicing surgeon, he's a naturopath, and he's a global stem cell
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expert, has created the stem cell program that we have.
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So as a result of just going to say, okay, well, that, that makes sense,
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I like that, that feels good, I like that, I've heard about that, let's do
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that. Advanced BioCell is now in a position where we
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really attracted quite a lot of attention. I get Maybe
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one email every couple weeks of a company that says they want to buy
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Advanced BioCell because there's such a huge development in the sector that
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you guys are mining. Exactly.
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This is Pete Moore. I want to let you in on a little secret. There's
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this company called Promotion Vault, and what they do is they give out rewards
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from retailers that allow you to incentivize your members.
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without having to do zero down and one month free, or
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giving away shakes or giving away t-shirts. What you want to do is
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build a rewards program that lasts, that people value,
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and that doesn't discount your own products and services. So here's the deal.
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There's something called Rewards Vault. The Rewards Vault is going to allow
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a member to set up their own profile. They are going to answer
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questions. You are going to get those answers. You're gonna be able to target those
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members and you're gonna reward them inside your club,
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inside your spa, and outside of the club and outside of the spa
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to get them to become loyal, to get them to pay their monthly dues,
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and to be rewarded properly for the actions. A lot of companies
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are cutting back on rewards. You shouldn't be. Promotion Vault's your answer.
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Trust me, this is real.
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So from a standpoint of, you know, building a business
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and partnering with the, you know, doctors and, you know,
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experts that you had, um, exposure to,
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how has the business evolved? And, you know, you really do it like concierge
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services. And are you doing, besides the, the tissue
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and the hair tests, are you also doing blood work on people?
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Um, uh, I'm sorry, what was that last part again? Do you do
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blood work also, or are you just doing the hair? Well, for
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the nutrition values, there's nothing, nothing, nothing that compares to
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hair tissue mineral analysis versus nutrition. You know, we do
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refer people, uh, you know, Dr. Loeb can initiate a blood test for
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anybody that needs it. We do, uh, have this new
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business development that we'll have in the new clinic that
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we're underway with in terms of expanding
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now. We'll have our own blood lab and the like.
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The idea is that what we're doing with Advanced BioCell is bridging the
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gap between the conventional Western consciousness and
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model to the integrative regenerative
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model so that people feel, you know, comfortable with what
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the new elements can be based certainly on what they're
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used to. So— It's a really exciting kind of bridge.
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And are people signing up as a— on a
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subscription basis or for a consultation? How's it work? They
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will be. We will have a membership in the new facility.
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Right now, it's people coming in and feeling so good,
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they just keep coming back, which is really pretty much the best thing. You know,
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there's nothing like getting great results and having people say, boy, I feel better
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than I've ever felt. We have people flying in from all over the country because
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they came in, they were in town, they said, hey, I'd like some ozone. That
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felt so much better. They said, I'm
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So, I know ozone from a
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usage for purification because
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I used to work somewhat in the water industry. In my last
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life, I covered some water filtration companies.
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But, what does high-dose ozone therapy
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do to the body?
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Ozone is oxygen. Right. And
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oxygen is life. So
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your body needs oxygen to carry out all
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the different functions, especially at the baseline.
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So when you flood your body with oxygen, which is what ozone is, you
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combine ozone, which is an O1 molecule— I
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don't want to get too scientific here— with medical-grade
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oxygen, which is O2. So between the O1 and the
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O2, you get ozone, which is O3. Since
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it's an unbalanced molecule, it needs to get another
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molecule to balance it out. So what it does is it gloms on to
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the bugs and the infections that are causing trouble and
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interference, and it expresses them
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out, especially when you You know, use a
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binder, or when you have colon hydrotherapy, we have far
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infrared saunas that we recommend. And you want to flush out your body.
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Cleaning and detoxification is the baseline to
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anybody's best health practices. And so
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doing it specifically with the stuff in the blood is what we do with the
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ozone. And then you want to express it out of the body with other, other
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elements. But, you know, Ozone is the closest thing
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we have as a panacea in
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medicine. It's good for the heart, it's good, you know, when you're 19
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years old, you have nice round plump juicy
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grape red blood cells. They expand easily
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and effortlessly and take in the air and the water and the nutrients and the
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light, and then they take that around the different parts of the body
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that need it. And then they contract nice and easily and they
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push out the waste. That's why 19-year-olds are
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so energetic, you might say.
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And then as we age, as we are stressed out, as we're filled
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with interferences— interferences cause all the
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trouble for everybody, no matter what category of conversation—
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and then that causes trouble for your body.
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To help you heal from any illness or disease or keep you
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from getting any of the opportune— opportunistic
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infections. So cleaning and
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detoxification of the blood with the ozone and then cleaning
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out the stuff that the ozone kills off is really one of the heart and
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souls of what goes on with ozone. Oxygen
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is what the mitochondria need, the little battery packs in
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every cell. To make the energy that your body needs,
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fuel, the fuel, the electricity, whatever you want to call it, that
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runs your body, that gets you out of bed, that helps you think straight, that
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helps you have a brain function, that helps you have a
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digestive function or cardiovascular function. If that's not working,
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everything starts to shut down slowly, but it does shut
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down. So when your body has enough oxygen, the
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mitochondria can do their job. There's so many people talking
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Probably in the audience that you have that know about the
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importance of your mitochondria, the energy production
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capability of your body. So that is really
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dramatically enhanced. And then, you know, there it— it's
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beneficial for heart health and energy levels.
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And any way you can look at it, it's just one of the best things
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you could do, certainly on an ongoing basis. But there's no
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such thing as bad ozone. Yeah. So, you could do
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high-dose ozone therapy as
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many days a week as you want, or is it like they're an intensive
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kind of starting point for that?
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You can. The
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doctor that really created the Multipass or the high
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dose is an Austrian MD,
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Dr. Johann Lahodny. And that was
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about, oh God,
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20 years ago, 15 years ago. And
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he treats cancer with this
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particular protocol with ozone, high dose 10-pass
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ozone, and he sees people 5 days a week
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and for like a month straight, and
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he's getting tremendous results. You know, it's your
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body works better, your body works better because the red blood cells have what they
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need to take to the rest of the body. Ozone
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makes chemotherapy work better. Ozone makes
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antibiotics work better, and it makes your
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supplements work better because the red blood cells are able to carry
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around the stuff that your body needs.
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Gotcha. So, you referenced before when people come to
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LA, do you have a clinic set up? Is it
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a retail clinic? Is it a doctor's office? How are you set up?
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I have been in a chiropractic neurology clinic. I have
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2 rooms there. The doctor that owns the clinic
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was in our building a number of years ago,
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came in and had some ozone. He said, hey, why don't you come into the
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clinic? So we've been in there for about 9 years. And now, just this last
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weekend actually, we moved to a new facility where we're
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expanding a little bit with a couple other pieces that we're doing. We're going to
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be Bringing in plasma filtration, which is really
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like an oil change for the blood. And
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we have some very, very interested parties to help us in
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an expansion that would be an entire
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clinic devoted to regenerative medicine with everything in one place
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at one time where we can really help people
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do whatever they want, whether it's— Yeah. health and wellness, or whether it's
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recovering from chronic stuff, or whether it's cancer stuff, or whether
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it's life extension or age reversal. All the
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ideas that are floating around out there with a lot of good ones, and we're
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going to have them all in one place. And that's really the evolution
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of so much of what's going on. The people that are listening in might have
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med spas, they might have clinics, they might be doing all
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kinds of really good things. And I applaud everybody's
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ability to help out there because there's so much that's needed.
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Yeah. I was gonna ask you as you kind of rolled into that
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commentary, you know, you've got
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at times like we've been working with anti-aging longevity
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platform and the more I look at like the
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peptides, the regulations, the things that are being sold
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online, some of the statements that are, you know,
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maybe outside of FDA approval or, you know, what these things
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can or can't do. You know, we kind of refer to it as somewhat of
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like the Wild West out there right now. You know, do you see—
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are we in a— are we entering a period of like, you
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know, reeducation so people actually like understand what these
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things do and can kind of put them in some kind of orderly
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spectrum, or is it like, hey Pete, man, welcome to
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like the natural medicine. Like, people are gonna
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make shit up and say that there are case studies and clinical things, and I
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can't, I can't reference where it came from, but let me tell you what happened
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with one of my clients. So like, when does that ever end, or is it
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like just a continuous like line of innovation,
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experimentation, and then, you know, marketing that's a little bit like off
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the charts? Yeah, I think it's a combination,
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Pete. You know, I don't think you're ever going to get away from
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companies or
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organizations that are going to make claims and
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get the marketing machines stoked up and get everything. So,
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you know, the truth is, the real truth is that there's as much
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kind of misinformation with the
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nutrition industry as there is with the pharmaceutical industry.
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you know, people out selling stuff. But I do think what I'm seeing is
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that it is market-driven. And if you have a really
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cogent message, if you're speaking in a way that your clients can
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understand you, if you're talking to people that are
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even, even on the fence, you know, we don't go
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out and try and convince people that aren't interested. I have 2 brothers. I love
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00:18:54,434 --> 00:18:57,870
them. They're great. But they don't really resonate with
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regenerative medicine the way I do. So, you know,
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they've chosen their own path and that's okay. They've taught me how to love someone
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who doesn't agree with me. That's a good thing. But— That's right.
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You know, I think it's market-driven. I think there's more and more people
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who didn't get anywhere with the COVID thing who
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realized that that was a whole scam. And
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00:19:20,024 --> 00:19:23,775
they get the idea that big food, big agro, big pharma,
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big medicine, big insurance just, you know,
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don't really have their health interests
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in mind at all. Sure. And are only interested in profits. So
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they're looking actually more and more. Certainly Dr. Google
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can confuse people. Certainly Dr. Google could help some people. I guess it's a
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good starting point. Now with the AI, there's a lot of information that's coming
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across too. So there's a lot of areas, a lot of ways that people can
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learn about it. The best idea is to, like anything, find
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00:19:54,362 --> 00:19:57,881
a coach, You can trust. And,
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00:19:58,155 --> 00:20:01,528
that's the essence of Advanced BioCell. We are really one of the
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most trustworthy. We've gotten the reason
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00:20:05,149 --> 00:20:08,771
because of it is because we get tremendous results. And, the whole idea is to
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be able to educate people like you say in a way that
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00:20:12,378 --> 00:20:16,053
they'll understand and a way that will mean something to them instead of just
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trying to sell them something.
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This is Pete Moore. Here's the last tip for you of the podcast.
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We are partnered up with a company called HigherDOSE,
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00:20:27,363 --> 00:20:30,542
higherdose.com. They are the leader in
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00:20:30,960 --> 00:20:33,962
workout recovery products, infrared technology,
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00:20:34,653 --> 00:20:38,169
LED light masks, neck enhancers, and
328
00:20:38,362 --> 00:20:41,814
other products such as PEMF mats and sauna
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00:20:41,814 --> 00:20:45,170
blankets. If you have not gotten on the workout
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00:20:45,170 --> 00:20:49,008
recovery train yet, your time and your stop is
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00:20:49,120 --> 00:20:52,854
now. You gotta get these products in there before these workout recovery and
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00:20:52,870 --> 00:20:56,619
spas end up saturating your market, having your members
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00:20:56,732 --> 00:21:00,385
walk outta the club and going into one of their locations for $200
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00:21:00,897 --> 00:21:04,647
per month where they're paying $39 to you. Let's become an
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00:21:04,647 --> 00:21:08,204
expert in workout recovery if we are already an authority in
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00:21:08,268 --> 00:21:12,017
workouts. HigherDOSE, check it out. There's a
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00:21:12,017 --> 00:21:15,766
wholesale code and we look forward to helping you
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00:21:16,183 --> 00:21:19,790
augment your products and services. to meet the demands of your members.
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And hey, let's get people happy, healthy, and sweating,
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and the recovery should be just as good as the workout.
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So let me ask you a question as we close here. You know, being
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an entrepreneur, you know, being
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successful as a recording artist, then getting
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into this space that Obviously, every person you touch,
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you're helping them live a better life. You're, you know, they're waking up more
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excited. They probably are doing more things courageously
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and impactful, whether it's, you know, with their family or
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with their friends or, you know, on a broader scale. How do you look at
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Advanced BioCell as an entrepreneur and say, hey, I
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could build a company that could reach 100
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people, I could reach 1,000 people, I could reach 10,000, I could reach millions. And
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also say like, hey, I got a clinic in LA, people are finding out about
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00:22:15,540 --> 00:22:19,040
me, every referral leads to another referral, and if I help
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thousands of people, I have a successful business. Because sometimes entrepreneurs
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come to us and they say, I'm gonna get— I'm gonna go from 1 to
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500 locations, I'm gonna go to 1,000, um, you know, I'm gonna do this and
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that. But at the end of the day, like, you impact the people that you
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want to impact, and there's a limited marketing budget,
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and there's only so much you can scale a business That is a
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one-on-one, you know, practitioner to patient.
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So how do you think about that and maybe kind of give the—
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give some sound bites here to some entrepreneurs that says, look, you don't have
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to become a billion-dollar company to be really successful? Right,
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00:22:55,039 --> 00:22:58,766
right. Great point, great point, Pete. You know, the whole point
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for me and the success that we've had with
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Advanced BioCell is really simply and plainly based on the
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highest standard, gold
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standard customer service. That's where you're really going to
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get your stuff. I mean, if you want to have a
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gazillion patients and all that kind of stuff, you're going to have a different
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kind of business. I mean, that's just how it goes. You have to have
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the attentiveness to the people that are coming in to see
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you. You want them to repeat. You want them to send their friends and family.
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Of course you do. At the same time, you have to have
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the environment and you have to have the culture. You know, there's one
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great phrase over the years that's meant more than anything to me, which is,
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people don't care how much you know until they know how much you care.
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00:23:48,150 --> 00:23:51,941
And I think probably a lot of you folks know that phrase already. So
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that's really the mandate. Make sure we get that quote. Yeah, we'll get that quote
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on our website. We've got a little quote section. I like that one.
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Perfect. Perfect. So, you know, you, you, it's important to have your
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staff understand that, that the first thing in the
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healing event is the first communication any
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00:24:09,881 --> 00:24:13,586
new client has with you. So if it's somebody on the phone or if it's
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00:24:13,586 --> 00:24:17,354
somebody at the front desk, it just doesn't matter. Everybody
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00:24:17,354 --> 00:24:21,043
has to really think of themselves as the president of the company. They have to
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care enough about what happens to somebody that's coming in to see them.
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So that permeates what's going on, and, and it's really,
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it's really core to the whole issue. And, and, and as you build,
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you have to maintain that kind of atmosphere, is the
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experience that I'm having. That's awesome. Well, we
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00:24:40,588 --> 00:24:44,215
appreciate what you're doing. Look forward to getting updates. Um,
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00:24:44,311 --> 00:24:47,939
congrats on the new location, and, um, we
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00:24:47,939 --> 00:24:51,374
appreciate you, uh, trying to solve what we're trying to solve. which is basically
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00:24:51,454 --> 00:24:54,909
loneliness, obesity, diabetes, and making people live a,
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00:24:55,375 --> 00:24:58,990
a healthier, more productive, and happy life. So everybody's a piece of the
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00:24:58,990 --> 00:25:02,812
puzzle here. We appreciate your contributions to that puzzle.
398
00:25:03,201 --> 00:25:06,516
Well, thank you very much, Pete. It's been a pleasure talking with you. Awesome.
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00:25:16,390 --> 00:25:20,131
Halo Talks, your captain speaking. I am the founder and managing partner
400
00:25:20,131 --> 00:25:23,759
at Integrity Square. We've been around now for 15 and a
401
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half years. We have been helping people like
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yourselves get capital, do mergers and acquisitions, consulting,
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strategic advice in the health, active lifestyle, and
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outdoor halo sector, trying to help as many
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entrepreneurs as possible get to the next level and take that inflection
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point. And be the force behind your growth. We are helping
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companies that have at least $3 million of EBITDA,
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around $10 million of revenue, and we are
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positioned to help you get institutional growth capital or
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to negotiate deals with strategic partners. If you go to
411
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integritysq.com/ISQ,
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00:26:03,840 --> 00:26:07,362
you can see our capabilities deck. Happy to set up a consultation at any time.
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00:26:07,867 --> 00:26:11,074
That is free of charge, and we look forward to helping
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solve obesity, loneliness, and diabetes. Go
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Halo!
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