Episodes

Every Wednesday we release our all new "HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this,...

In today's episode, host Pete Moore is joined by dynamic entrepreneur, Kevin Wathey. Kevin shares his journey from a deeply personal tragedy with his Mom, to becoming a multi-faceted entrepreneur, spearheading innovative projects across the globe. The discussion dives into two latest (and very complementary) ventures, including a new wellness resort set in Costa Rica, tailored for high-performing individuals seeking holistic health transformations. Kevin also touches on Baseline, his health tec...

Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email a...

In this episode, we're joined by Deb Strougo, longtime industry veteran in the HALO sector. Deb shares her insights both as a seasoned consumer and advisor, exploring the current and future landscape of fitness. Pete and Deb dive deep into the experience and inner workings of high-end clubs like Bay Club, weighing their offerings and discussing the evolving needs of today's customer. As Deb articulates the growing importance of holistic wellness and the cultural shifts in exercise preferences, ...

Every Wednesday we release our all new "HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this,...

In this episode we're pleased to host Jeremy Kelstrom from Alaris, a company that continues to make waves in the B2B SaaS space by addressing the needs of youth sports, camps, and club check-in experiences. With a really cool origin story that dates back to their initially winning a business plan competition sponsored by Rolls Royce, Jeremy dives into how Alaris pivoted away from its core signature recognition technology origins to eventually becoming a key player in club management software. H...

Today's Thursday. . .so that means another HALO Talks-Fast Break! Integrity Square Founder, Pete Moore, was out on location with Brian Mitchell (happy birthday! 🎂) who's got a LOT of great new info to share about his platform. Pete and Brian had some thoughts on innovative techniques to enhance engagement and retention using the Promotion Vault platform. Here are three key takeaways: Boost Your Lead Conversion: Utilizing tailored rewards strategically can increase lead conversions by 12-15%. Of...

Every Wednesday we release our all new "HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this,...

In this episode, we've reconnected with Andrew Menter (episode #135) as we dive into what they've been doing recently over at Physmodo. Pete and Andrew chat about the advancements the company has made since inception, focusing a lot on their consumer app designed for self-assessment in movement screening. Andrew shares the journey of adapting the business from its initial push into fitness spaces to expanding into markets like sports orthopedic medicine. They also touch on the application of th...

Every Wednesday we release our all new "HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this,...

In this episode, host Pete Moore sits down with Fadi Zoghzoghy, founder and CEO of Bridge Athletic. Fadi shares his insights about the transformative power of tech for the training market, particularly for college and professional athletes and coaches. With a strong background in tech, Fadi goes further into how Bridge is digitizing weight rooms and enhancing athlete development through personalized training, learning, and adaptive learning strategies. Bridge is not just about efficiency, but al...

Every Wednesday we release our all new "HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this,...

In this episode, host Pete Moore sits down with Noam Tamir, successful entrepreneur, long-time fitness veteran, and founder of TS Fitness. Noam shares his journey from working at Crunch to building his own space in New York City in 2011. He talks about the importance of understanding business numbers, creating a strong team culture, and developing effective client relationships. Pete and Noam also dive into the evolving fitness landscape, the significance of community in client retention, and t...

In this episode, host Pete Moore sits down with Marco Ferdinandi, a fitness industry expert with a rich career spanning New Jersey to Hong Kong. Marco discusses his journey from being a strength and conditioning coach to founding AQ Strong, a brand focused on athletic wellness in Hong Kong. The conversation also dives into his experience with flywheel training and its benefits, including its roots in NASA research. Marco shares insights on the challenges and rewards of starting a business abroad...

Today we're excited to bring back Brian Anderson, a seasoned executive and entrepreneur who has worked in all parts of the HALO sector. Brian shares his unique journey from running successful companies to becoming a fractional CEO, mentor, board member, and advisor across industries including fitness, wellness, female sexual health, and even the THC-infused beverage space. Brian provides insights into his approach to transforming businesses, focusing on shareholder value, and shares stories of h...

On today's episode, host Pete Moore welcomes Troy Taylor, Senior Director of Performance Innovation for Tonal. With a deep background in elite sports, Troy shares his journey from working with Olympic teams to transforming training methodologies at Tonal. We dive into discussions on the importance of both strength and cardio, the intricacies and challenges of training elite athletes, and how technological advancements in fitness are shaping the future. Whether you're a fitness enthusiast or a pr...

Today, we're excited to welcome RJ Krone, President of Extraordinary Brands, to the show. RJ has an impressive background with nearly 20 years in franchising, including leading roles at Pvolve and others. Since joining the team, he's spearheaded the acquisition of three dynamic boutique fitness franchises: Eat the Frog, RowHouse, and Neighborhood Bar. In this episode, RJ shares his philosophy on criteria for awarding franchises, focusing on profitability, and the unique benefits of a diversified...

Today, we're diving into the pickleball world (perhaps you've heard of it?) ;) with David and Sam Ring. Join host Pete Moore as we talk about the Rings' grassroots effort to open PickleballXpo, a state-of-the-art pickleball club in Oceanside, Long Island. David, a former consumer electronics executive, and his son Sam have turned a once-forgotten sports complex into a thriving pickleball venue, complete with professional court design, a smoothie bar, and more. David recently transitioned out of...

In this episode, host Pete Moore sits down with longtime friend and former investment banker, Patrick Sandone. Sandone has a diverse background in private equity, venture capital, and entrepreneurship. After earning his MBA from Columbia, he ventured into his family's automotive business, but quickly realized his true passion lay elsewhere. He eventually moved on to the firm DLJ, and eventually shifted into entrepreneurship to create the transformative GUIDE App. Designed to aid first responder...

Thanks for your interest in HALO Talks! You've found the best (and longest running!) podcast on the business-to-business ("B2B") side of the HALO sector. (Health, Active Lifestyle, Outdoors) Whether you work at a health club (in any capacity!) or you're covering it in the financial services sector as an Analyst to Managing Partner, you'll glean incredible value from each 30 minute episode. Pete Moore is the host, Founder, Managing Partner, and Chief Dream Architect at Integrity Square ("ISQ"), ...

In this episode, host Pete Moore moderates a panel discussion with key leaders from CR Fitness Holdings, one of the largest franchisees in the Crunch Fitness chain. At the time of this recording, they were at 70 locations, "Planning to finish up the year around 75 locations if all falls into place, and next year looking at another 12 to 15", states COO Peter Constantino. He goes on to challenge traditional gym models and share insights on personalization in high-volume, low-price (HVLP) clubs. A...

Lisa Semerly's professional journey began in pharmaceutical sales, where she excelled working for Merck, specializing in respiratory care for over a decade. Seeking a change, Lisa took a buyout and ventured into the wellness arena by opening her own medical spa, a move that allowed her to blend her pharmaceutical insights with a passion for natural health. After nearly five successful years managing her spa, Lisa crossed paths with Steve Spiro (CEO) and was immediately impressed with the compan...

Today's episode will be a movie one day! Siavash Fashi's extraordinary story of resilience, ambition, and success is truly remarkable. His journey from the war-torn streets of Iran to the vibrant fitness community of Culver City is incredible. He went from being a young lifter inspired by Arnold Schwarzenegger to a determined refugee navigating the turbulent streets of England and eventually the challenging landscapes of America. Fashi's passion for fitness and bodybuilding started as a teenage...

In this episode, we're talking with Peter Webb, CEO of Nuforma. Although reliatively new to Pilates, Peter brings with him an extensive 25-year background in the HALO sector. We dive into the innovative world of Nuforma, which takes a groundbreaking approach to make Pilates more accessible to a wider audience. We'll look at how Nuforma's unique reformer units, which come equipped with monitors and self-service functionalities, are transforming traditional Pilates classes. Peter shares insights ...