Ian Mullane is the Founder of keepme.ai. With a strong background in finance, predictive analytics, and the fitness industry (he owned Vanda.fit in Singapore) Ian related, "I asked myself if I could possibly utilize the data within my organization to predict whether or not a member will stay or go? That's how Keepme came about . . . if you're going to build a platform of substance, it helps to have had the problem yourself."
He and Pete chat about the importance of retention in the industry, how the thinking around it really hasn't changed in the past decade, what can be done about it, why technology should be an 'enabler' to building relationships, and more!Download Ian's Future of Fitness whitepaper here.