As Founder of The Wellness Agency ("TWA") Jay describes it as, "Kind of a Y-Combinator meets William Morris or UTA for wellness." Prior to TWA, Jay founded Mammoth Records and was Head of A&R at Atlantic Records before selling to the Walt Disney Company. His extensive experience helping artists grow carried over perfectly to his business ventures.
TWA has a vision to being a material part of creating 10 unicorns in the next decade. They provide startup accelerator services, access to an investor network, DTC strategy and implementation, and market entry to China. He and Pete chat about upcoming trends and products, the increasing importance of "microinfluencers," experience with "celebrity investors," and how those deals come together, and more.