Rick Richey, Co-Founder, ReCOVER

Rick Richey has been in the HALO sector since 2002. As the Owner of the Independent Training Spot, he's since gone on to start ReCOVER, in 2018, the first facility of its kind in NYC dedicated strictly to recovery using modalities like air compression, CVAC, hydromassage, NuCalm, full spectrum infrared sauna and more. Rick discusses the challenges (and advantages!) of not being first to market, lessons learned from advertising in health clubs and how that carries over to ReCOVER, the importance of using surveys on a regular basis, what they would do differently if had to start up again, and more!