"The problem that trainers are looking to solve is finding and keeping new clients. For clients? They don't need another tool to find new content. They want the 'answer.' Jijo is a match.com for clients, and a Shopify on steroids for trainers," states Charles Friedberg, Founder & CEO. Charles has 25 years in financial services and as a (former) 'outsider' looking in to the HALO sector, he found a need that simply wasn't being addressed. He continues, "The problem isn't trainers not knowing how to post stuff on the Internet. It's how do they attract and keep clients? It's improving the LTV of the client, while simultaneously lowering the cost of acquisition." Charles and Pete chat about the digital landscape, the relationships between brands and the trainers, and more.