Episode #539: Andrew Menter Discusses Physmodo's Impact on Youth Athletes and Orthopedic Medicine

1
00:00:00,719 --> 00:00:04,500
I am super excited to announce that we now have a formal partnership

2
00:00:04,799 --> 00:00:08,639
with the prospect wizard. And when I say wizard, I mean

3
00:00:08,639 --> 00:00:12,480
wizard. Obviously, you have a website. This allows you to

4
00:00:12,480 --> 00:00:16,015
convert your website traffic visitors directly into

5
00:00:16,015 --> 00:00:19,615
leads. It's not just another chatbot, and it's not AI, but it

6
00:00:19,615 --> 00:00:23,235
allows a visitor to call, text, or leave a voice mail.

7
00:00:23,375 --> 00:00:26,490
Immediately goes to you, your sales team, or anyone else in the club

8
00:00:26,730 --> 00:00:30,570
instantly. MIT shows a study that if you contact the lead within

9
00:00:30,570 --> 00:00:33,950
ten minutes, chance of them converting goes up nine times

10
00:00:34,410 --> 00:00:38,250
that of the average. We got the Atlanta clubs on it, Vida

11
00:00:38,250 --> 00:00:41,845
Fitness, Gold's Gym, Mountainside, City Fitness

12
00:00:41,845 --> 00:00:45,364
Philly, College Park. Become one of the

13
00:00:45,364 --> 00:00:48,885
next halo companies to deploy the wizard. It's easy to

14
00:00:48,885 --> 00:00:52,690
use. Go to the prospectwizard.com. Get a free

15
00:00:52,690 --> 00:00:56,210
thirty day trial. Talk to my boy, Dave Gallon. He will get you all set

16
00:00:56,210 --> 00:00:59,570
up and let the leads flow based on the

17
00:00:59,570 --> 00:01:01,110
wizard. Go get them.

18
00:01:03,649 --> 00:01:07,375
This is Pete Moore NYC Halo Talks. We

19
00:01:07,375 --> 00:01:11,155
are going to revisit guest from episode

20
00:01:11,295 --> 00:01:15,055
one three five. One three five. You heard it here first. We are

21
00:01:15,055 --> 00:01:18,780
now gonna be up to the 500 with my friend, Andy

22
00:01:18,920 --> 00:01:22,520
Mentor, and we were gonna talk about Fizzmodo, and we were gonna talk about

23
00:01:22,520 --> 00:01:26,040
wearing cool glasses, moving, getting the information you

24
00:01:26,040 --> 00:01:29,820
need, and maybe not doing that through an enterprise, maybe doing that through consumer

25
00:01:29,960 --> 00:01:33,344
direct. So, Andrew, welcome back to your Halo talks.

26
00:01:33,645 --> 00:01:37,405
Hey, Pete. It's great to be back. Thank you. Awesome. So look. We've,

27
00:01:38,125 --> 00:01:41,725
we've we've talked every year for the last probably seven or eight years

28
00:01:41,725 --> 00:01:45,010
about, like, where this company, you you know, is and where it's heading.

29
00:01:45,550 --> 00:01:49,070
You had some really good traction at one point in, some of the health clubs

30
00:01:49,070 --> 00:01:52,510
and studios on the measurement side and entry into personal

31
00:01:52,510 --> 00:01:56,190
training. So give us a an update on where you've evolved the

32
00:01:56,190 --> 00:01:59,995
company and where this consumer app may be an

33
00:01:59,995 --> 00:02:03,675
interesting layer. It's given people wanna do their own thing and track

34
00:02:03,675 --> 00:02:07,355
themselves. Yeah. So I think that, as

35
00:02:07,755 --> 00:02:10,682
you know, I think a lot of people may know that have heard about us

36
00:02:10,682 --> 00:02:14,368
and have seen us at Ursa. We had a partnership with TRX for a

37
00:02:14,368 --> 00:02:18,053
number of years and got a lot of traction in in the fitness space,

38
00:02:18,053 --> 00:02:21,738
and and we're still doing well there. But our solution of, you know, doing

39
00:02:21,738 --> 00:02:24,655
a thirty second movement screen where we can get a lot of you know, you

40
00:02:24,655 --> 00:02:27,855
can self assess, get high throughput. We can be we can be in a lot

41
00:02:27,855 --> 00:02:31,694
of other markets, and I think since we chatted, that's, that's something

42
00:02:31,694 --> 00:02:34,995
to really highlight. So one example is we're with

43
00:02:35,760 --> 00:02:39,060
sports orthopedic medicine group out of Atlanta,

44
00:02:39,520 --> 00:02:43,300
and they work with 25,000 youth athletes.

45
00:02:44,720 --> 00:02:48,480
And so think about that. If you wanna screen twenty

46
00:02:48,480 --> 00:02:52,295
five thousand people and do it, you know, on

47
00:02:52,295 --> 00:02:56,135
a fairly regular basis, you're gonna need something where you

48
00:02:56,135 --> 00:02:59,435
can get, you know, such high throughput. And so

49
00:02:59,815 --> 00:03:03,595
What what are we screening for? What what what do what given that

50
00:03:03,815 --> 00:03:06,075
population of orthopedic,

51
00:03:07,590 --> 00:03:10,970
either surgeons or doctors or or, you know, preventative,

52
00:03:11,190 --> 00:03:15,030
whatever it is, they got 25,000 as their as their youth

53
00:03:15,030 --> 00:03:18,730
pop in Greater Atlanta. What do they wanna screen and how often

54
00:03:18,790 --> 00:03:22,485
should they be doing it, and how do you do that for them? So

55
00:03:23,425 --> 00:03:27,185
you you mentioned about the consumer app. So you if you if you

56
00:03:27,185 --> 00:03:29,205
wanna screen people when they're in school,

57
00:03:30,785 --> 00:03:34,530
that's not real practical because you're not gonna have 24. It's not one

58
00:03:34,530 --> 00:03:37,730
school. It's multiple schools. But you're just not gonna have even if it's a school

59
00:03:37,730 --> 00:03:41,409
of 400 people, athletes, you're not gonna have them go to the training

60
00:03:41,409 --> 00:03:45,250
room and and and screen, you know, too often. So you gotta have

61
00:03:45,250 --> 00:03:49,025
these kids being able to screen, screen remotely on on the

62
00:03:49,025 --> 00:03:52,625
cons on the consumer app. So, yeah, what are they trying to screen

63
00:03:52,625 --> 00:03:56,305
for? So, you know, for those that don't know, it's three overhead squats. We're

64
00:03:56,305 --> 00:03:59,685
measuring mobility, stability, posture, and

65
00:03:59,745 --> 00:04:03,540
symmetry. And, you know, the one one I like to bring up

66
00:04:03,540 --> 00:04:07,000
is so we're getting a lot of ACL tears in women's soccer.

67
00:04:07,299 --> 00:04:11,140
Yep. Girls' basketball. My niece, is is

68
00:04:11,140 --> 00:04:14,900
playing this year as freshman in, in d two in basketball. She's

69
00:04:14,900 --> 00:04:18,445
torn ACL. She's at Roosevelt in, in Chicago.

70
00:04:18,904 --> 00:04:22,585
It's with, what's that conference with? Like, Ferris

71
00:04:22,585 --> 00:04:25,965
State and Grand Valley. It's pretty top d two school.

72
00:04:26,425 --> 00:04:30,060
So, yeah. But I mean, she had teammates, you know,

73
00:04:30,780 --> 00:04:34,620
basketball, men's or women's, especially on the women's side with

74
00:04:34,620 --> 00:04:38,220
with ACL. So one thing we're looking for are, you know, do you have a

75
00:04:38,220 --> 00:04:41,980
valgus fault? So we're looking at that and, again, just

76
00:04:41,980 --> 00:04:45,360
trying to see if there's poor movement patterns and have some intervention protocols.

77
00:04:45,815 --> 00:04:49,415
Is your software as a consumer I do the squats. Does it

78
00:04:49,415 --> 00:04:52,695
critique it right away? Does it give me a score? Does it tell me what

79
00:04:52,695 --> 00:04:55,995
I'm at risk of? How how does it work exactly?

80
00:04:56,854 --> 00:05:00,520
Yeah. We're we're real careful not to do anything close

81
00:05:00,520 --> 00:05:04,120
to diagnostic. We're just trying to give you information. But, yeah, it'll give you a

82
00:05:04,120 --> 00:05:07,880
score, an overall score based primarily based on your mobility and your

83
00:05:07,880 --> 00:05:11,340
and your stability. Point out where you may have some some issues,

84
00:05:12,025 --> 00:05:15,785
some inefficiencies, and then we have a a personalized protocol

85
00:05:15,785 --> 00:05:19,065
about what you can do. Here's a set of three to five things, Pete, that

86
00:05:19,065 --> 00:05:22,745
you can do to help yourself. Now, if if if you track

87
00:05:22,745 --> 00:05:26,550
the data, not not I'm I'm a, I'm all for, like,

88
00:05:26,550 --> 00:05:30,070
science, and and I know you guys have been testing this. But if I have

89
00:05:30,070 --> 00:05:33,910
a low score and then, like, a week or two later, I I bust my

90
00:05:33,910 --> 00:05:37,475
ACL. Okay. That's actually, like, linear, you

91
00:05:37,475 --> 00:05:41,155
know, hey. We told you you had some issues here. You should have

92
00:05:41,155 --> 00:05:44,915
gone and checked out or figured out, you know, how to how to, you know,

93
00:05:44,915 --> 00:05:48,514
recover from this or whatever it was before you got your ACL.

94
00:05:48,514 --> 00:05:52,130
Or is there not enough data to say, hey.

95
00:05:52,430 --> 00:05:55,710
People with great scores, they also bust their ACL like it happens. You know? They

96
00:05:55,710 --> 00:05:59,490
do a different type of turn or something happened in the game or,

97
00:05:59,630 --> 00:06:02,930
you know, what have you. So how do you kinda either support that

98
00:06:03,230 --> 00:06:07,005
claim or combat that if I was a naysayer, which I'm not,

99
00:06:07,005 --> 00:06:10,765
by the way, and I like your glasses as well. Okay? And I'm all

100
00:06:10,765 --> 00:06:14,605
about Fizzmodo, okay, for for quite some time

101
00:06:14,605 --> 00:06:17,965
now. So does the score indicate an

102
00:06:17,965 --> 00:06:21,400
actual injury? And is that a trend

103
00:06:21,400 --> 00:06:24,760
analysis that you could show someone and be like, hey. Look. Let me tell you

104
00:06:24,760 --> 00:06:28,200
what this is gonna do for you and for your team because this is what

105
00:06:28,200 --> 00:06:31,560
happens when someone gets a little score and they don't do anything about it. They

106
00:06:31,560 --> 00:06:35,285
get injured. That's That that's I I like

107
00:06:35,285 --> 00:06:38,425
that because so there is research out there,

108
00:06:38,725 --> 00:06:42,505
which has gotten some scrutiny looking at the at the FMS.

109
00:06:42,645 --> 00:06:46,440
And I I think the number is maybe

110
00:06:46,680 --> 00:06:50,140
14.3. So their max score is 21 on their screen.

111
00:06:50,360 --> 00:06:53,740
And some research saying if you get below

112
00:06:54,040 --> 00:06:57,580
a 14.3, you have a greater propensity to get injured.

113
00:06:58,520 --> 00:07:02,345
Again, there there has been some scrutiny. So a couple things. Right

114
00:07:02,345 --> 00:07:06,025
now, since we are now finally going out with this new version we

115
00:07:06,025 --> 00:07:09,785
have where people can do the screen, we also have the soreness map front and

116
00:07:09,785 --> 00:07:13,625
back, where you can put in your soreness front and back, injuries, and then we

117
00:07:13,625 --> 00:07:17,310
can have the the tracking. So we today, no.

118
00:07:17,310 --> 00:07:21,069
We we we don't have that FMS 14.3

119
00:07:21,069 --> 00:07:24,289
equivalent, but, yes, that's what we're driving towards.

120
00:07:24,750 --> 00:07:28,509
To say, you have certain number and we can go into

121
00:07:28,509 --> 00:07:32,245
not just, hey. You have mobility issues. You're going to likely have an

122
00:07:32,245 --> 00:07:36,085
injury or more predisposed to an injury. But, specifically, your shoulder

123
00:07:36,085 --> 00:07:39,845
is 43. Below below which of 43, you're you're more

124
00:07:39,845 --> 00:07:43,044
likely to get a shoulder injury. Now the one thing I will add to that

125
00:07:43,044 --> 00:07:46,530
is, here's the issue. Because I and I won't name the name, but

126
00:07:46,530 --> 00:07:50,150
talking to, a college, I said, I don't I don't want that information.

127
00:07:50,610 --> 00:07:54,370
Oh, interesting. Because if I have somebody that I know, if

128
00:07:54,370 --> 00:07:57,969
they're below a 43 and they have a greater chance to get a shoulder

129
00:07:57,969 --> 00:08:01,525
injury and they get a 42 and then I put them out there

130
00:08:01,525 --> 00:08:05,205
and they injure their shoulder, I I have some liability issues

131
00:08:05,205 --> 00:08:09,045
here. Wow. Okay. So I think so it's kinda

132
00:08:09,045 --> 00:08:12,805
interesting because, yeah, you gotta you know, it's it's, you know,

133
00:08:12,805 --> 00:08:16,140
every you know, people are looking for, you know, waste waste to sue people because

134
00:08:16,220 --> 00:08:19,805
that's that's, you know, like, a

135
00:08:20,037 --> 00:08:23,420
big thing. This is Pete Moore. I wanna let you in on a

136
00:08:23,420 --> 00:08:27,180
little secret. There's this company called Promotion Vault, and what they

137
00:08:27,180 --> 00:08:30,825
do is they give out rewards from retailers that allow

138
00:08:30,825 --> 00:08:34,665
you to incentivize your members without having to do zero

139
00:08:34,665 --> 00:08:38,265
down and one month free or giving away shakes or

140
00:08:38,265 --> 00:08:41,625
giving away t shirts. What you wanna do is build a rewards

141
00:08:41,625 --> 00:08:45,370
program that lasts, that people value, and that doesn't

142
00:08:45,370 --> 00:08:48,970
discount your own products and services. So here's the deal. There's something

143
00:08:48,970 --> 00:08:52,649
called rewards vault. The rewards vault is going to allow a

144
00:08:52,649 --> 00:08:56,329
member to set up their own profile. They are going to answer

145
00:08:56,329 --> 00:08:59,964
questions. You are gonna get those answers. You're gonna be able to target those

146
00:08:59,964 --> 00:09:03,345
members, and you're gonna reward them inside your club,

147
00:09:03,485 --> 00:09:06,925
inside your spa, and outside of the club and outside of the

148
00:09:06,925 --> 00:09:10,685
spa to get them to become loyal, to get them to pay their

149
00:09:10,685 --> 00:09:14,490
monthly dues, and to be rewarded properly for the

150
00:09:14,490 --> 00:09:18,250
actions. A lot of companies are cutting back on rewards. You shouldn't be.

151
00:09:18,250 --> 00:09:21,310
Promotion Vault's your answer. Trust me. This is real.

152
00:09:25,265 --> 00:09:29,045
I wanna pivot towards something completely different. You just mentioned something

153
00:09:29,425 --> 00:09:33,185
that I don't talk about on any podcast to date. You said we

154
00:09:33,185 --> 00:09:36,885
got a new software version coming out. When you started this company,

155
00:09:37,260 --> 00:09:40,780
did you have any idea how many new software versions you were gonna have to

156
00:09:40,780 --> 00:09:44,620
come out with? I didn't know how many software versions, and I didn't

157
00:09:44,620 --> 00:09:48,060
know that I have to do about 1,400 decks. But

158
00:09:48,140 --> 00:09:51,764
yeah. Right. It's 02/2025 almost now. I I I

159
00:09:51,764 --> 00:09:55,444
think when we started in 2016, we were gonna

160
00:09:55,444 --> 00:09:59,125
be out by twenty twenty twenty one, something like that. Four years

161
00:09:59,125 --> 00:10:02,725
later, we've just kind of rebooted after COVID. So Right.

162
00:10:03,045 --> 00:10:06,745
That year's surge my When I started my software company back in Arizona,

163
00:10:07,829 --> 00:10:11,370
I thought we were gonna, like, update and modify, but I never really

164
00:10:11,990 --> 00:10:15,829
fully contemplated what, like, new versions were. You know? It's

165
00:10:15,829 --> 00:10:19,510
like launching a completely new product. Well, I don't know

166
00:10:19,510 --> 00:10:23,185
about you, but when I launched this software, I didn't really know

167
00:10:23,185 --> 00:10:26,945
anything about software. So that was a that was a challenge.

168
00:10:26,945 --> 00:10:30,305
I under I I loved what we're doing. Like, hey, I've had a

169
00:10:30,305 --> 00:10:33,925
left Achilles tear. I have a torn left meniscus.

170
00:10:34,065 --> 00:10:37,820
I have a ruptured, bicep tendon, left side.

171
00:10:38,060 --> 00:10:41,900
Slap tear, left side. It's all left. It's all asymmetric. So I'm interested in okay.

172
00:10:41,900 --> 00:10:45,740
There there's this asymmetry issue I have going on, and I I have

173
00:10:45,740 --> 00:10:49,425
a a passion for what we we do. I

174
00:10:49,425 --> 00:10:52,005
love the people we work with. I like the different markets.

175
00:10:53,505 --> 00:10:56,965
I just don't know. I just didn't know the first thing about software. So,

176
00:10:57,745 --> 00:11:00,545
but but now I now I do know. So that that's helpful. Here's my point.

177
00:11:00,545 --> 00:11:02,865
Yeah. One one of the things I take away here is that if if there's

178
00:11:02,865 --> 00:11:06,620
an entrepreneur that's listening and they are an entrepreneur and

179
00:11:06,620 --> 00:11:09,580
they're doing something in the bricks and mortar space, let's just say, or they're they're

180
00:11:09,580 --> 00:11:13,260
a personal trainer, and you wanna become a software company or you

181
00:11:13,260 --> 00:11:17,020
wanna build a software, just realize that the software is always

182
00:11:17,020 --> 00:11:20,115
wet. It's never done. Okay? It's a continuous,

183
00:11:20,735 --> 00:11:24,575
you know, shell of of different codes that's coming in and out of it,

184
00:11:24,575 --> 00:11:28,415
and it's not something that launches on its own. And I don't think people

185
00:11:28,415 --> 00:11:32,110
fully appreciate what needs to go into building and maintaining and

186
00:11:32,110 --> 00:11:35,790
then upgrading and and a new version release of of any kind of

187
00:11:35,790 --> 00:11:39,310
software. Yeah. And and so that was eight years ago. Just let's think

188
00:11:39,310 --> 00:11:42,590
about 2036 and

189
00:11:43,605 --> 00:11:47,125
yeah. Because the software always iterates. One thing I'm really, really excited

190
00:11:47,125 --> 00:11:50,885
about now is are have you have you, are you

191
00:11:50,885 --> 00:11:54,725
familiar with the guys at Rook or worked with them? Rogue? Or

192
00:11:54,725 --> 00:11:57,625
know them? Rook, r o o k. No.

193
00:11:58,389 --> 00:12:01,529
Okay. So if you have an app and

194
00:12:02,310 --> 00:12:05,670
whatever app it is and you want all the

195
00:12:05,670 --> 00:12:09,350
information from any of your wearables, your Ora, your Whoop, your Garmin,

196
00:12:09,350 --> 00:12:13,105
your you name it. If you want that integrated into your app, you

197
00:12:13,105 --> 00:12:16,085
work with Rook. They have an SDK that that allows that to happen.

198
00:12:16,465 --> 00:12:20,085
So if you ask me in 2016,

199
00:12:20,785 --> 00:12:24,465
hey, do you think you'll be in a place where you're capturing everyone's movement, but

200
00:12:24,465 --> 00:12:28,170
you're also bringing in all of their, you know, HRV data

201
00:12:28,170 --> 00:12:31,850
and sleep and ox you know, resting

202
00:12:31,850 --> 00:12:35,610
heart rate and all this. So, what I mean, what are

203
00:12:35,610 --> 00:12:38,730
your thoughts? I'm like, I don't even know what the hell whooper or anything was

204
00:12:38,730 --> 00:12:42,485
eight years ago. I don't see I mean, it's just it wasn't popular. So Do

205
00:12:42,485 --> 00:12:46,245
you do you feel like you're in the position as, like, you're gonna be

206
00:12:46,245 --> 00:12:49,385
the interface and everyone's gonna link into your

207
00:12:50,325 --> 00:12:54,089
you you as, like, the as the the central app? And the reason

208
00:12:54,089 --> 00:12:57,870
why I asked that, I guess it's a two two part question. One,

209
00:12:58,010 --> 00:13:01,529
do you think that people are gonna do that? Two, there's not a software

210
00:13:01,529 --> 00:13:05,150
company or database company or AI company or a company

211
00:13:05,529 --> 00:13:09,125
that doesn't tell me, oh, I own I own the data. You know?

212
00:13:09,125 --> 00:13:12,605
I'm like the central depository. I'm like the the

213
00:13:12,605 --> 00:13:16,445
brain or the brain storage system. Those are my

214
00:13:16,445 --> 00:13:20,125
two questions. Second one's kind of a question. I don't know what the question mark

215
00:13:20,125 --> 00:13:23,620
where I put it, but you know what I'm saying. There are two questions in

216
00:13:23,620 --> 00:13:27,460
there? Yeah. Don't No. We don't layered it on. I don't think any of us

217
00:13:27,460 --> 00:13:30,040
own any of our data. No. Technically, I mean,

218
00:13:31,780 --> 00:13:35,584
what we're trying to do is in terms

219
00:13:35,584 --> 00:13:39,264
of data, yeah, the customer always owns the data and anytime, you know,

220
00:13:39,264 --> 00:13:42,944
obviously, in the policy, if they want our their deleted data to be deleted

221
00:13:42,944 --> 00:13:46,305
from our database, you know, let us know, and we we we delete it. But

222
00:13:46,305 --> 00:13:50,144
we are excited about being able to aggregate, you know, deidentify, aggregate, all that

223
00:13:50,144 --> 00:13:53,960
stuff, and come up with some pretty pretty cool insights. What what I do

224
00:13:54,120 --> 00:13:55,900
what I really like about,

225
00:13:58,440 --> 00:14:02,280
on on the wearable side is, look, I'm getting I'm getting

226
00:14:02,280 --> 00:14:06,055
a recovery score from my Whoop, and that's based on how I, you know,

227
00:14:06,055 --> 00:14:09,335
primarily how I slept and my stress level and all that stuff. Right? And then

228
00:14:09,335 --> 00:14:12,855
I get a big message from WHOOP saying, dude, you should just go

229
00:14:13,015 --> 00:14:16,455
peak day to day, go crush it, or you shouldn't even get out of bed.

230
00:14:16,455 --> 00:14:19,975
It's a you're a disaster. Something along those lines.

231
00:14:19,975 --> 00:14:23,720
Well, I've gotten awesome this

232
00:14:23,720 --> 00:14:27,480
awesome sleep scores, HRV, all that stuff, great recovery, and it says you're

233
00:14:27,480 --> 00:14:31,240
you're ready to go. Well, the the story I like to

234
00:14:31,240 --> 00:14:34,520
give is when I did this long hike and I got a 97 on my

235
00:14:34,520 --> 00:14:37,824
week because I slept well and I was relaxed and all that stuff. And Yep.

236
00:14:37,904 --> 00:14:41,505
It wasn't yeah. But yeah. But I have a torn meniscus, so I couldn't

237
00:14:41,505 --> 00:14:45,185
walk. So I was getting a I was getting a 34 on ours from a

238
00:14:45,185 --> 00:14:48,944
biomechanic, but my biometric kind of physiological data was

239
00:14:48,944 --> 00:14:52,200
good. So what is my true readiness? And so,

240
00:14:53,160 --> 00:14:56,680
I don't know because you need to look at both. You need to look at

241
00:14:56,680 --> 00:15:00,280
how you're moving that day and all the others. And so that's what we're aiming

242
00:15:00,280 --> 00:15:04,120
to do is we wanna be the biomechanical piece. Let's integrate some of the

243
00:15:04,120 --> 00:15:07,305
others and not tell you what your true recovery is. I don't know if that

244
00:15:07,305 --> 00:15:10,825
answered your question at all. I just got to like, when you like to if

245
00:15:10,825 --> 00:15:13,805
I'm if I'm on your system on the b to c side,

246
00:15:14,585 --> 00:15:18,105
I'm logged in and and all of my other apps, you you are gonna be

247
00:15:18,105 --> 00:15:20,525
linked up into my Fizzmodo app?

248
00:15:22,649 --> 00:15:25,850
If you any wearable that you would have, and I don't know when you you're

249
00:15:25,850 --> 00:15:29,290
going to to post this. This is probably gonna be It'll be a couple of

250
00:15:29,290 --> 00:15:32,990
months from now. So feel free to Okay. Tell what you what it looks like.

251
00:15:35,225 --> 00:15:38,824
Yeah. Yeah. So, for onboarding, you you'll have the

252
00:15:38,824 --> 00:15:42,345
option, if you'd like, to integrate any of your

253
00:15:42,345 --> 00:15:46,185
wearable data from your Garmin or Aura or Whoop. You don't have to. But

254
00:15:46,185 --> 00:15:49,850
if you do, we're gonna be able to say, okay. That's the score you have

255
00:15:49,850 --> 00:15:53,230
there, but now we're also gonna look at the movement score you have from Fizzmodo.

256
00:15:53,290 --> 00:15:56,910
And then let's try and work to see what where's your true readiness today.

257
00:15:57,210 --> 00:16:00,730
Got it. And how often would I need to or would I want to

258
00:16:00,970 --> 00:16:04,505
or should I update my Fizzmodo score on my

259
00:16:04,505 --> 00:16:08,105
human movement? Yeah.

260
00:16:08,105 --> 00:16:11,785
So but we think you we we'd like for you to measure as as

261
00:16:11,785 --> 00:16:15,305
often as possible. And so but certainly, at least, I'd say once a

262
00:16:15,305 --> 00:16:18,980
week. The problem, I think, there there's a lot of really good

263
00:16:18,980 --> 00:16:22,660
movement stuff out there. I mean, movement technology is is is awesome. It

264
00:16:22,660 --> 00:16:25,800
just takes too long in many cases. And people,

265
00:16:26,420 --> 00:16:30,155
you know, don't you don't have even five minutes to do a to a do

266
00:16:30,155 --> 00:16:33,515
a movement assessment, you know, more than every two, three, four

267
00:16:33,515 --> 00:16:37,195
weeks. So thirty seconds, we want you to do it quickly because there's too

268
00:16:37,195 --> 00:16:40,735
many variables into affecting how you move.

269
00:16:41,675 --> 00:16:45,520
Have you been driving all damn day? Have you, had a huge

270
00:16:45,520 --> 00:16:48,960
workout the day before? Imagine if you actually just got your HR

271
00:16:48,960 --> 00:16:52,480
V once a month or once every few months. It's not really

272
00:16:52,480 --> 00:16:56,080
valuable information. How often how much does it cost for me to as a

273
00:16:56,080 --> 00:16:59,365
consumer to go on the app? It's,

274
00:16:59,905 --> 00:17:03,205
$8.99 a month or

275
00:17:03,425 --> 00:17:07,185
89 for the year. And but we're

276
00:17:07,185 --> 00:17:11,025
we're having when people come on the app, we're not going we're not

277
00:17:11,025 --> 00:17:14,510
saying, hey, Pete. Before you can do anything, I want

278
00:17:15,450 --> 00:17:19,050
your first name, last name, date of birth, name of your first

279
00:17:19,050 --> 00:17:22,810
born, all that stuff. We're just having people come on the app

280
00:17:22,810 --> 00:17:26,588
and then do do the screen. And if you like

281
00:17:26,588 --> 00:17:30,161
it, then you can give us some information. And if you don't wanna give us

282
00:17:30,161 --> 00:17:33,735
any information, that's okay. Just give me your first name. But, you know, give me

283
00:17:33,735 --> 00:17:37,309
what sport you play, what's your date of birth so we can give you scores

284
00:17:37,309 --> 00:17:40,910
not compared globally to everybody, but compared to your age group, compared to your demographic,

285
00:17:41,050 --> 00:17:44,750
compared to other baseball players. So,

286
00:17:44,890 --> 00:17:48,410
hopefully, a lot of decent rich information. And we just want people to to to

287
00:17:48,410 --> 00:17:51,450
try it out and, you know, try to scream as much as you want. If

288
00:17:51,450 --> 00:17:54,410
you don't if you don't wanna move forward, then that's okay. Then we've done something

289
00:17:54,410 --> 00:17:57,965
wrong. If you're the orthopedic group and they got 24,000 kids,

290
00:17:58,184 --> 00:18:02,024
and they're trying to, like, actively monitor those kids,

291
00:18:02,264 --> 00:18:05,644
on in that case, you would you would charge them an enterprise

292
00:18:05,705 --> 00:18:08,830
license fee? Yes. Correct.

293
00:18:09,690 --> 00:18:13,450
If you're if you're kind of their if you're,

294
00:18:13,450 --> 00:18:15,790
like, their, you know, remote monitoring

295
00:18:17,050 --> 00:18:20,730
halo, you know, enabler, what

296
00:18:20,730 --> 00:18:24,155
else could you be testing down the road through your technology?

297
00:18:25,015 --> 00:18:28,475
Or what else would what else would people wanna test? Is there anything

298
00:18:29,175 --> 00:18:32,935
Yeah. You could do? It's it's it's well, it's it's related to, I

299
00:18:32,935 --> 00:18:36,710
think, the question we get a lot, you know, can can you, you know, you

300
00:18:36,710 --> 00:18:40,390
know, do other movements? Well, the answer is yes, but we're we're not going

301
00:18:40,390 --> 00:18:43,930
to. So so two things. Number one,

302
00:18:44,070 --> 00:18:47,830
there are movement assessments that do multiple screens. And so some may say

303
00:18:47,830 --> 00:18:51,610
we've heard before, I'd love to get shoulder rotation. Well, we don't do shoulder rotation.

304
00:18:51,955 --> 00:18:55,395
But I think that some of these companies that maybe

305
00:18:55,395 --> 00:18:59,075
can be perceived as competitors, and then maybe they are, I

306
00:18:59,075 --> 00:19:02,595
guess, but we could be working together with a lot of these companies. So for

307
00:19:02,595 --> 00:19:06,370
instance, if you are getting a great score on Fizmodo every single time, you know,

308
00:19:06,370 --> 00:19:10,070
good for you. You're probably doing just fine. If you get a really bad Fizmodo

309
00:19:10,130 --> 00:19:13,830
score, maybe you do wanna do something a little more comprehensively.

310
00:19:14,290 --> 00:19:17,730
So let me introduce you to this company that does five or

311
00:19:17,730 --> 00:19:21,455
six assessments. You gotta spend a little more time, but

312
00:19:21,455 --> 00:19:25,215
we see us as, okay, we're now seeing your score is

313
00:19:25,215 --> 00:19:28,835
either low or your score is low compared to your baseline. Let's investigate

314
00:19:28,975 --> 00:19:32,810
further. So, no, I don't plan to do other movements, but where we

315
00:19:32,810 --> 00:19:36,410
are going to be helpful is just from our own movement is there are a

316
00:19:36,410 --> 00:19:40,170
lot of insights. So one example, people like to get a

317
00:19:40,170 --> 00:19:44,010
better score, so they squat deeper. Well, what happens then is they

318
00:19:44,010 --> 00:19:47,645
lean further forward in order to get that deeper depth. So

319
00:19:47,645 --> 00:19:51,085
that cancels each other out. Now why does that happen? A lot of times, it's

320
00:19:51,085 --> 00:19:54,925
because their dorsiflexion sucks. So I use that as

321
00:19:54,925 --> 00:19:58,145
an example because we're getting all these insights about why it's happening,

322
00:19:59,005 --> 00:20:00,225
just from one movement.

323
00:20:03,870 --> 00:20:07,490
This is Pete Moore. Here's the last tip for you of the podcast.

324
00:20:08,029 --> 00:20:11,870
We are partnered up with a company called Higher Dose, higher dose

325
00:20:11,870 --> 00:20:15,169
dot com. They are the leader in workout

326
00:20:15,230 --> 00:20:18,945
recovery products, infrared technology, LED

327
00:20:18,945 --> 00:20:22,465
light masks, neck enhancers, and other

328
00:20:22,465 --> 00:20:26,245
products such as PEMF mats and sauna blankets.

329
00:20:26,705 --> 00:20:30,225
If you have not gotten on the workout recovery train

330
00:20:30,225 --> 00:20:34,060
yet, your time and your stop is now. You gotta

331
00:20:34,060 --> 00:20:37,740
get these products in there before these workout recovery and spas end

332
00:20:37,740 --> 00:20:41,500
up saturating your market, having your members walk out of the club and

333
00:20:41,500 --> 00:20:45,025
going into one of their locations for $200 per

334
00:20:45,025 --> 00:20:48,865
month, where they're paying 39 to you, let's become an expert

335
00:20:48,865 --> 00:20:52,645
in workout recovery if we are already an authority in workouts.

336
00:20:53,425 --> 00:20:56,965
Higher dose, check it out, is a wholesale code,

337
00:20:57,380 --> 00:21:01,220
and we look forward to helping you augment your products and

338
00:21:01,220 --> 00:21:04,840
services to meet the demands of your members. And, hey,

339
00:21:04,980 --> 00:21:08,340
let's get people happy, healthy, and sweating, and the

340
00:21:08,340 --> 00:21:10,760
recovery should be just as good as the workout.

341
00:21:14,235 --> 00:21:17,135
This is a random question. Is there any,

342
00:21:18,715 --> 00:21:22,335
any assessment or any job requirement

343
00:21:22,875 --> 00:21:25,455
that you would be

344
00:21:26,730 --> 00:21:30,490
required to or asked to do this study and then

345
00:21:30,490 --> 00:21:34,090
send in your results as like a like, you have to get a certain amount

346
00:21:34,090 --> 00:21:37,610
of, points maybe on your ACT. We might have to have a

347
00:21:37,610 --> 00:21:41,325
certain grade point average to get into a college or what have you,

348
00:21:41,325 --> 00:21:45,085
let's just say. If I'm gonna go and and sign up and

349
00:21:45,085 --> 00:21:48,925
try to become a firefighter, right, if my Fizmodo scores

350
00:21:48,925 --> 00:21:52,445
below x, like, I'm probably not gonna gonna make it. Is

351
00:21:52,445 --> 00:21:55,210
there, is it guys that do,

352
00:21:56,389 --> 00:21:59,990
you know, any kind of, like if I worked at the post office, you know,

353
00:21:59,990 --> 00:22:03,590
and I wanted to be, like, a, you know, mail delivery. You know, I'm I'm

354
00:22:03,590 --> 00:22:06,149
doing a lot of walking or I I don't know. I'm just trying to think.

355
00:22:06,149 --> 00:22:09,955
Is there any, like, job application or job screening that has to do

356
00:22:09,955 --> 00:22:13,335
with this as, like, a mandatory part of, like,

357
00:22:13,635 --> 00:22:17,095
the evaluation amount or, like, something you have to do before you

358
00:22:17,154 --> 00:22:20,914
apply? I'm just asking. So no. I it's I

359
00:22:20,914 --> 00:22:24,600
I love that. I I love that question because there's two things. So

360
00:22:24,600 --> 00:22:27,340
we've we've worked, with special ops,

361
00:22:30,200 --> 00:22:34,040
and these are people that are already, in in the military. But, yes, at a

362
00:22:34,040 --> 00:22:37,585
recruiting station, absolutely, we should be there

363
00:22:37,585 --> 00:22:41,184
because people are doing other tests to see if they're qualified. Well, if someone

364
00:22:41,184 --> 00:22:45,024
is fast, strong, powerful, smart, you name it, a lot of good things,

365
00:22:45,024 --> 00:22:48,625
but they can't move, probably not qualified. And you can hide

366
00:22:48,625 --> 00:22:51,205
injuries, you know,

367
00:22:52,430 --> 00:22:55,970
pretty easily, but you if you move poorly, it's tough to hide.

368
00:22:56,910 --> 00:23:00,210
That said, it's it's a it's a challenging market, one not

369
00:23:00,590 --> 00:23:04,430
really. I'm gonna spend a lot of time and time and money going after.

370
00:23:04,430 --> 00:23:08,185
But on the workers' comp side, and we're starting to

371
00:23:08,185 --> 00:23:10,825
dabble in this a little bit with partners because there's no way in hell I

372
00:23:10,825 --> 00:23:14,665
go try and do this myself. But, yeah, I don't think like,

373
00:23:14,665 --> 00:23:18,205
if you wanna go be a warehouse worker at at Amazon,

374
00:23:18,665 --> 00:23:22,320
then you have to yeah. I mean, theoretically, you

375
00:23:22,320 --> 00:23:26,159
should be able to squad at least 75

376
00:23:26,159 --> 00:23:29,919
degrees to be able to to do that. Whether they could make you

377
00:23:29,919 --> 00:23:32,879
do that assessment and you have to do that without which they wouldn't give you

378
00:23:32,879 --> 00:23:36,675
a job, there's probably some legal issues there. However I don't know. Maybe. I think

379
00:23:36,675 --> 00:23:39,815
there's a there's a lot of scenarios where you're saying, alright. So, Pete,

380
00:23:40,275 --> 00:23:43,875
you average an 82. Alright. So then you end up

381
00:23:43,875 --> 00:23:47,155
getting Hold on a second. Is that good? Because I don't like being used as,

382
00:23:47,155 --> 00:23:49,860
like, a guinea pig unless I get a Oh, you know what? That's actually really

383
00:23:49,860 --> 00:23:53,620
good. No one gets an 82. $50. I don't know why I went don't edit

384
00:23:53,620 --> 00:23:57,139
this. K. You're an 82. You're you you are the

385
00:23:57,139 --> 00:24:00,820
specimen. We we know you are. Well, I'm just saying. So let's just say you

386
00:24:00,820 --> 00:24:04,355
go and hurt yourself, you know, in in the warehouse. Unlikely

387
00:24:04,495 --> 00:24:07,935
because, you know Well, I think we got me too, bro. I didn't respond to

388
00:24:07,935 --> 00:24:11,695
that. I don't know. That's just I I I screwed

389
00:24:11,695 --> 00:24:14,815
this up. Can we can we just let's just start the whole podcast over. I

390
00:24:14,815 --> 00:24:18,360
think we should use someone else who's not in this is elite physical

391
00:24:18,360 --> 00:24:21,900
condition as a as a medical That's a good point. It's unlikely

392
00:24:22,360 --> 00:24:26,120
it's unlikely that we're gonna find anyone that would meet the bill here.

393
00:24:26,120 --> 00:24:28,440
So let's just keep talking about me. Let's

394
00:24:29,880 --> 00:24:33,420
whatever your score may be, let's say by some freak

395
00:24:34,145 --> 00:24:37,605
chain of events, you hurt something. Right? Yeah.

396
00:24:37,745 --> 00:24:40,725
And you go get myself. Yourself.

397
00:24:41,184 --> 00:24:45,024
Yourself. Yeah. You wouldn't know. You're you're a nonviolent human.

398
00:24:45,024 --> 00:24:48,490
Alright. So then you go get your surgery or you

399
00:24:48,490 --> 00:24:52,169
rehab or whatever it may be. So we know

400
00:24:52,169 --> 00:24:55,929
how you move. We know you're an 82 at baseline. You come out

401
00:24:55,929 --> 00:24:59,529
of surgery, you're gonna be a lot lower. So now we're like, okay,

402
00:24:59,529 --> 00:25:03,345
Pete. We're gonna bring you back to the job, not

403
00:25:03,345 --> 00:25:07,105
in three weeks or three months or six months. We

404
00:25:07,105 --> 00:25:10,865
need to get you back to where you're moving like you were prior. We need

405
00:25:10,865 --> 00:25:14,165
to get you back to that 82. That's where I see

406
00:25:15,169 --> 00:25:18,230
a ton of value with this. Now, there's

407
00:25:18,850 --> 00:25:22,129
what we no one's no one's come up to me and said, man, you are

408
00:25:22,129 --> 00:25:25,890
a freaking genius. Doing a movement assessment, that's I

409
00:25:25,890 --> 00:25:29,575
never heard of that. Well, yeah. There's a lot of I

410
00:25:29,575 --> 00:25:33,335
think I think there's a lot of realization that a lot of people get injured

411
00:25:33,335 --> 00:25:36,615
and there's a lot we can do about it. It's just how do you scale

412
00:25:36,615 --> 00:25:40,215
it? So, yeah, what you're suggesting would be great

413
00:25:40,215 --> 00:25:42,920
if if if you could do it on a scalable way. And we could do

414
00:25:43,640 --> 00:25:47,320
health companies that we're working with right now that may be interesting to do

415
00:25:47,320 --> 00:25:50,840
assessments with. I'll I'll follow-up with you on that separately. I think

416
00:25:50,840 --> 00:25:54,600
that that yeah. This is this is we're getting

417
00:25:54,600 --> 00:25:58,370
some inquiries in there. And like I said, I I partners like

418
00:25:58,370 --> 00:26:01,757
you or whomever else, great. It's just not our

419
00:26:02,133 --> 00:26:05,896
it's not it's a very, very valuable market that,

420
00:26:05,896 --> 00:26:09,660
as you know, costs a lot, and we have other,

421
00:26:09,820 --> 00:26:13,180
you know, markets that are large and easier to get to and, you know Yep.

422
00:26:13,340 --> 00:26:17,100
But but this is this is exciting. Great. Alright. Well, thanks for coming back

423
00:26:17,100 --> 00:26:20,880
on, giving us an update. I think the the important part here,

424
00:26:21,020 --> 00:26:24,640
takeaways for investors and for

425
00:26:25,365 --> 00:26:29,125
entrepreneurs that, you know, you you honed in on, hey. This is a

426
00:26:29,125 --> 00:26:32,645
great way to be a part of the, the assessment and the

427
00:26:32,645 --> 00:26:36,165
personal training evaluation inside of a club. Now the

428
00:26:36,165 --> 00:26:39,940
question is, who else has pressure points and pains that

429
00:26:39,940 --> 00:26:43,540
I can be a solution for? So if I've got 24,000 youth

430
00:26:43,540 --> 00:26:47,300
sports kids that I wanna connect to, who has that who has

431
00:26:47,300 --> 00:26:50,280
that frustration? And let me modify my software

432
00:26:51,220 --> 00:26:54,315
to be the nexus between that information

433
00:26:54,935 --> 00:26:58,775
and people that could do the great change, maybe avoid

434
00:26:58,775 --> 00:27:02,295
people from playing, optimize them before they play, or at least

435
00:27:02,295 --> 00:27:06,055
monitor people along the way. So congrats on that. And,

436
00:27:06,695 --> 00:27:09,470
you'll get us all the information so we can put up the links and, you

437
00:27:09,470 --> 00:27:12,370
know, figure out where the b to b to c, I think, is to play

438
00:27:12,590 --> 00:27:16,430
if you ask my humble opinion. But you didn't, but it's free because

439
00:27:16,430 --> 00:27:19,470
my show, so I'm giving it to you. I think the b to b to

440
00:27:19,470 --> 00:27:23,054
c of these, like, orthopedic organizations or big networks

441
00:27:23,434 --> 00:27:26,655
that are covering populations or, like, pickleball,

442
00:27:27,755 --> 00:27:31,455
associations coupled with, like, the doctors that are gonna inevitably,

443
00:27:32,155 --> 00:27:35,595
you know, repair those injuries. Like, those are those are the opportunities.

444
00:27:35,595 --> 00:27:39,390
So thanks for coming on. Good to see you. Go halo bro. Yeah. All right.

445
00:27:39,390 --> 00:27:40,690
Thanks, Pete. Thanks.