Episodes

Welcome to HALO Talks, where we dive into the entrepreneurial journeys and strategic insights shaping the HALO sector! (Health, Active Lifestyle, Outdoors.) In this episode, host Pete Moore sits down with longtime friend and industry veteran Jim Solomon, founder of Hone Fitness. Broadcasting on location from Toronto, Jim shares his story of more than 26 years in the fitness space, from his early days as a senior associate at Gold's Gym to building and selling clubs in Toronto's unique urban neig...

Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Luke Hartelust--a dynamic entrepreneur and now the founder of MNLY--who made the leap from the oil and gas rigs off the coast of Australia to California's innovative health tech scene. Luke shares his journey from the grueling world of offshore drilling to launching and scaling fitness businesses, including his instrumental role in bringing F45 Training to Southern California. The conversation dives deep into his la...

Welcome to HALO Talks! In today's episode, host Pete Moore sits down with Rick Dennis, Co-Founder of Bakersfield's Body Xchange and a definite "OG" in the HALO sector. With over 30 years of experience—including a storied career at Family Fitness, 24 Hour Fitness, and launching successful clubs with longtime partner John Ovanessian—Rick shares insights on evolving gym models, member experience, and responding to changing trends. Rick and Pete chat about how Body Xchange became a place "where eve...

Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Duff McDonald, former investment banker and well known business journalist, for a fantastic chat. Duff, whose career has spanned investment banking, business journalism, and bestselling books like "The Golden Passport" and "Tickled," shares insights on how numbers and data have come to dominate our understanding of business and life—but why they often fail to capture what really matters. In this episode, you'll hear...

On this episode of HALO Talks, host Pete Moore sits down with Logan Chierotti, founder of Physician's Choice supplements, to dig into the in's and out's of building a high-growth company in the HALO space. Logan discusses his journey from working in digital marketing to launching what is now the top probiotic brand on Amazon, with annual revenues approaching $250 million. He opens up about the importance of focusing on value and science-backed products, the challenges of navigating both e-com an...

In today's episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his company's cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Spren's platform is accelerating how gyms, coaches, and fitness enthusiasts track results and stay motivated. Pete and Jason dive into the evolution o...

On today's episode, host Pete Moore sits down with Cori Myka, founder of Calm Within Adult Swim, to dive into the world of adult swimming—and why it's never too late to learn. Cori shares her personal passion for water, the (often substantial) psychological hurdles adults face when learning to swim, and how her unique Foundations of Change program helps people overcome fear and embrace aquatic confidence. Pete and Cori explore the relatively untapped demand for adult swim instruction, discuss...

On today's episode, Founder of Integrity Square and HALO Talks host Pete Moore sits down with longtime friend and Talent Optimizer Group founder, Tom Johnston. They dive deep into the power of talent optimization and why having the right people in the right seats is the ultimate game-changer for HALO (Health, Active Lifestyle, Outdoors) sector businesses. Tom unpacks how health clubs can move beyond traditional hiring practices, bring rigor to their people strategy, and use data-driven insights—...

On this episode of HALO Talks, host Pete Moore sits down with Larry English—former NFL player, real estate developer, and now the mind behind Mind Body Mastery and the Union Capital Company. Larry opens up about his journey from achieving his childhood dream of playing in the NFL, to facing the tough transition into business and entrepreneurship. He shares the pivotal realization that his champion mindset and focus on health, once honed as a pro athlete, was just as essential in the world of bus...

On this episode of HALO Talks, host Pete Moore sits down with Beverly Wolfer, Executive Director of Tina's Wish, to dive into the critical topic of health literacy and the power of community-driven change. Beverly shares her journey from the world of consulting to the nonprofit sector, where she leads efforts toward early detection of ovarian cancer—a mission inspired by the legacy of Judge Tina Brozman. Pete and Beverly explore how HALO sector leaders (health, active lifestyle, outdoors) can c...

In this episode, host Pete Moore sits down with Andrew Petcash—former college basketball player, venture capitalist, and one of LinkedIn's most insightful voices on the business of sports. Andrew shares his journey from building a massive NBA YouTube channel as a teenager to founding Profluence Capital, a sports-focused venture fund that connects founders, investors, and cutting-edge sports businesses. The conversation dives deep into Andrew's strategy for breaking down sports industry segments...

On this episode of HALO Talks, host Pete Moore sits down with Tony Reed—a longtime marathoner, accomplished CPA, grandfather, and passionate advocate for healthier communities. Tony shares his journey that initially began with a childhood diagnosis of pre-diabetes and grew into a lifelong commitment to fitness. He discusses how running not only changed his own life, helping him avoid diabetes, and chronic disease, but also inspired him to support others, particularly within the African American ...

Hope you're having a winning week! We're back with this week's 𝘍𝘢𝘴𝘵𝘉𝘳𝘦𝘢𝘬 and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell? Here are some things to keep in mind: 🏆 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗗𝗿𝗶𝘃𝗲𝘀 𝗛𝗶𝗴𝗵𝗲𝗿 𝗩𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀 Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectively, and deliver more value to their members are the ones catching the eye of investors and securing...

𝗛𝗔𝗟𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗿𝗶𝗹𝗹𝘀: 𝗙𝘂𝗻𝗱𝘀 𝗙𝗹𝗼𝘄 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 This week we're finally at the ninth-inning in closing our deal. We've gone through all the prior steps. . . club financials continue to perform and—against all odds (!) —every landlord signed their lease assignments. No last-minute disasters, no drama. (This never happens, but work with me for the sake of illustration. Ha)! 𝗪𝗵𝗮𝘁'𝘀 𝗙𝘂𝗻𝗱𝘀 𝗙𝗹𝗼𝘄, 𝗔𝗻𝘆𝘄𝗮𝘆? All parties expecting cash are listed in a Funds Flow Excel sheet. In ...

In today's episode, host Pete Moore sits down with long-time friend and veteran health club entrepreneur, Marc Rothschild. From launching his first gym in 1995 to navigating the evolving landscape of the HALO (Health, Active Lifestyle, Outdoor) space, Marc shares his journey through the industry's highs and lows—including insights gained through decades of club ownership, expansion, and his own, personal transformation. The conversation dives deep into Marc's shift from traditional gym operatio...

In today's 𝗛𝗔𝗟𝗢 𝗧𝗮𝗹𝗸𝘀 𝙁𝙖𝙨𝙩𝘽𝙧𝙚𝙖𝙠 we're excited to bring you another portion of our panel discussion at the recent Athletech News Innovators Summit held in NYC, July 2025. Integrity Square Founder Pete Moore had the pleasure of moderating a panel with Mark Federico (CEO of Crunch Fitness CR Fitness Holdings, LLC) and Terry Blachek (Orangetheory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness franchises. M&A Is More Than Just Numbers: At its core, M&...

𝗛𝗔𝗟𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗿𝗶𝗹𝗹𝘀: 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 Navigating the Final Steps in Asset Sales—What Happens After You Sign? If you've been following along, Pete Moore has breaking down what's happening behind the scenes as five groups compete to acquire 20 health clubs. In our latest 2 Minute Financial Drill, he goes behind the scenes of what happens after signing an APA ("Asset Purchase Agreement.") Here's what's happening once the ink dries: After a series of back-and-forth's (think m...

In this episode, host Pete Moore sits down with Kristin Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristin shares her journey from competitive figure skating to entrepreneurship, revealing how her passion for movement has shaped her approach to helping others live healthier, more balanced lives. Kristin drives home points about "the power of small, consistent movement," the enduring value of Pilates, and how she's leveraging t...

In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel with Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness franchises. Mark Federico's Growth Playbook Mark walked us through his journey, from runnin...

In this episode, host Pete Moore sits down with Mary Laudati, a seasoned sales and marketing leader with deep roots in the HALO (Health, Active Lifestyle, Outdoor) space. From her days leading the sales group at Sports Club LA to her current role as a consultant working with top clubs across the U.S. and internationally, Mary shares her insights on building effective sales strategies, leveraging cutting-edge software like Salesforce, and creating a powerful culture of member engagement and reten...

Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email a...

In today's episode, host Pete Moore sits down with Marco Benitez—a guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities in bridging data silos in the fitness, health, and insurance spaces. He also dives into the origins ...

Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email ab...